Incisive Media Merges SES & ClickZ Brands to Create the Premier Global Digital Marketing Conference Series
New York, NY (PRWEB) November 19, 2013 -- Today, Incisive Media, one of the world’s leading B2B information providers, announces the rebrand of the global SES Conference and Expo series in response to the ever increasing change of pace in the digital marketing industry, and to meet the more diverse education needs of today’s marketing community.
Over the past few years, the engaging educational content marketers have come to expect from the SES brand has expanded beyond just search marketing (SEO & PPC) to include the very latest strategic and tactical thinking from expert marketing practitioners in the fields of social media, display, mobile, gaming, and digital TV advertising and marketing.
In a natural transition that recognizes the ever-evolving changes taking place in the digital marketing industry and the convergence of content across two of Incisive’s premium brands, the new program of events kicking off in March 2014 in New York will be known as ClickZ Live.
Mike Grehan, Group Publishing Director of the Interactive Marketing Division at Incisive Media said, “ClickZ Live will be as important an entry on any digital marketer’s education calendar as ever. Conference delegates will experience the top flight sessions, keynote speeches and tactical workshops they have come to expect from SES Conferences.”
The event content will continue to be developed by digital marketers for digital marketers, and each show will have a particular focus that will exude from each program. New York, the world’s epicenter for advertising, will highlight the very latest trends taking Madison Avenue by storm, San Francisco will laser in on the most advanced marketing methods in social media, and Chicago will throw a spotlight on the fast moving sector of ecommerce.
ClickZ (pronounced “click zee” as in Jay-Z!) has a team of expert writers and contributors from all over the world who are committed to sharing their considerable experience with the industry. As the digital landscape has changed, the lines between session content seen at SES conferences and articles read online at ClickZ.com have come together, so consolidating that depth and breadth of experience under one brand makes perfect sense.
Explaining the decision to rebrand and the timing, Grehan said, “As we talk about the "internet of everything", and with up to 50 billion devices becoming connected around the planet in a just a few short years, once again, technology in marketing and advertising is transforming the way we do business on a global scale. With its international audience, ClickZ reaches every area of the digital marketing industry and touches on every discipline – the timing couldn’t be better. And where better to launch our new look and feel than the advertising capital of the world.”
About ClickZ
ClickZ is the largest resource of digital marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off. From search to social, technology to trends, our coverage is expert, exclusive, and in-depth.
Keeping pace with the rapidly evolving digital landscape, the ever-fresh content on ClickZ is created by an expert combination of in-house journalists and writers, coupled with industry contributors who offer cutting edge internet marketing news and views on the very latest developments, strategies and tactics marketers need to know about to keep a step ahead of the competition. For more information, visit http://www.clickz.com.
About Incisive Media
Incisive Media is one of the world's leading business-to-business (B2B) information providers, serving a wide range of financial, business technology and professional services markets globally. The company aims to bring product provider and purchaser business communities together using all the varied platforms available to a modern information business.
Whether communicating online, in print or in person, Incisive Media prides itself on its entrepreneurial culture, creating market-leading products for the industries it serves. The business operates across the main areas of financial services, with leading brands in the financial, legal, accountancy and IT sectors. For more information, visit http://www.incisivemedia.com.
Mel Carson, Delightful Communications, http://www.DelightfulCommunications.com, +19703255007, [email protected]
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