The Collaboratory and ART Network at Ringling College of Art and Design Create Entertaining Viral Video Campaign to Showcase Biolife’s WoundSeal Product
Sarasota, FL (PRWEB) May 04, 2014 -- The Collaboratory and ART Network at Ringling College of Art and Design partnered with Biolife this spring to create six promo spots featuring creative, entertaining uses of WoundSeal, the innovative first aid product that stops bleeding through the creation of an instant scab/seal. Entries can be viewed at Woundseal.com. Student videos that secure the most “likes” by May 31 will receive scholarship prizes from Biolife totaling $3,500.
The Collaboratory – an initiative partner of The Patterson Foundation – worked with Biolife to incorporate this pilot project into ART Network’s 2014 spring semester class curriculum, which is a multidisciplinary elective. Working in a real-world, studio environment, the student team served as Biolife’s “advertising agency,” writing, directing, editing and producing their 30-second commercials. “This project was a tremendous opportunity for our students – many of whom had no prior experience in television commercial production,” explained faculty facilitator and course instructor Lisa Moody. “Our 4-person team worked with the client to conceive of six diverse stories, all to broaden the exposure of WoundSeal and to add humor to a serious issue,” Moody explained.
“With the best visual arts college in the country located in our backyard, we were excited to team with Ringling’s faculty and students on short films to connect with consumers online and to further raise awareness of WoundSeal,” said Andrew McFall, vice president of BioLife. “Bleeding can be a real nuisance and create a stressful situation. While WoundSeal provides a unique solution, we wanted to share our valuable message in an entertaining way to broaden our exposure in the market, while educating the community at the same time.”
Entries from students are located on Woundseal.com (Vote Now for Your Favorite Commercial). To vote for your favorite(s) just click the green "VOTE UP" button at the top left of screen above the video.
Not William Tell / Sharp Shooter
A bow & arrow and a close friend with an apple on his head... what could go wrong?!
Director/Writer/Editor: Evan Mattson, 4th Year Digital Film
Camera: Evan Mattson
Grip: George Jones
Makeup/Wardrobe: Hanna Shea Persson
Graphics/Motion Design: Shashwat Bista
Actors: Alain Grange, Ellise Pizer, Robert Potter
Injury Fairy / Magic Pixie Dust
Who are you going to call when you fall from a tree?
The Injury Fairy of course.
Director/Writer/Editor: Evan Mattson, 4th Year Digital Film
Camera: Evan Mattson
Grip: George Jones
Makeup/Wardrobe: Hanna Shea Persson
Graphics/Motion Design: Shashwat Bista
Actors: Jeffrey Boos, Michael Cavanaugh
Stunt King 3 / Epic Fail
Watch Stunt King 3 as he prepares for his next epic failed stunt!
Director/Writer/Editor: Shashwat Bista, 3rd Year BOAD
Camera: Evan Mattson and Shashwat Bista
Sound: Hanna Shea Persson
Grip: George Jones
Makeup/Wardrobe: Hanna Shea Persson
Graphics/Motion Design: Shashwat Bista
Actor: Shashwat Bista
League of Manly Men / Bandages Are For Babies
Bandages are for babies... so says the League of Manly Men
Director/Writer/Editor: Shashwat Bista, 3rd Year BOAD
Camera: Evan Mattson and Shashwat Bista
Sound: Hanna Shea Persson
Grip: George Jones
Makeup/Wardrobe: Hanna Shea Persson
Graphics/Motion Design: Shashwat Bista
Actor: Evan Mattson
International Professional Healer’s Invitational / Sealed to Healed
Watch as professional "healers" try to cure a bleeding cut. Who will win?
Director/Writer/Editor: George Jones, 3rd Year Motion Design
Camera: Evan Mattson, Shashwat Bista
Grip: George Jones
Makeup/Wardrobe: Hanna Shea Persson
Graphics/Motion Design: George Jones
Actors: Collin Curnow, Karim Maksoud, Lisa Moody, Viraj Ajmeri, Evan Mattson, George Jones
Try WoundSeal, It’s Almost All You Need
From injuries to dinner to spots on a tie, WoundSeal is all you need according to this 1950's themed wife!
Director/Writer/Editor: Hanna Shea Persson, 4th Year BOAD
Camera: Evan Mattson, George
Sound: Shashwat Bista
Makeup/Wardrobe: Hanna Shea Persson
Graphics: Shashwat Bista
Actors: Bianca Pol, Jack Dess
Associate Vice President for Collaborative Enterprises Cynthia Gravino, who oversees client-based projects of The Collaboratory, was delighted with the results of the Biolife/WoundSeal project. “The exposure our students received to real-world business issues during this project was an incredible learning experience for them all. Since this project was part of our pilot phase of The Collaboratory, we could not have been more pleased with the students’ performance. They exceeded our expectations in discovering the client’s needs, and were able to take a serious subject and have fun explaining it in more down-to-earth terms,” Gravino said.
“We hope the messages our students produced through this video contest will resonate with WoundSeal’s current customers and assist in exposing the Company to a whole new market and customer base.”
The Collaboratory will continue onto the second phase of the Biolife project in Fall 2014, to create promo spots running up to two minutes.
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About Biolife, LLC
Biolife, L.L.C. is a privately owned company that manufactures and distributes a patented topical powder that stops bleeding and forms a seal over an external bleeding wound or an access site. Founded in 1999 and headquartered in Sarasota, Florida, Biolife's powder products are sold to leading hospitals, occupational workplaces, professional sports teams, and consumers across the country. The company's mission is to develop and market products that improve the consumer's quality of life.
For more detailed information on Biolife, please call toll free 1-800-722-7559 or visit http://www.woundseal.com or http://www.biolife.com.
About WoundSeal
WoundSeal is a topical powder that stops bleeding instantly. It is the only first aid product that stops bleeding by creating an instant, durable and waterproof scab/seal. The scab falls off naturally as the wound heals. The powder is used in hospitals, work sites, sports and is now available for home and on the go. It is cleared by the FDA for minor to severe bleeding and is safe for all ages. WoundSeal is available nationwide at Walgreens, CVS Pharmacy, Rite Aid Pharmacy and other retailers. For specific locations, please visit http://www.woundseal.com.
About Ringling College of Art and Design
Ringling College of Art and Design is a private, not-for-profit, fully accredited college offering the Bachelor's degree in 14 disciplines: Advertising Design, Business of Art & Design, Computer Animation, Digital Filmmaking, Fine Arts, Game Art & Design, Graphic Design, Illustration, Interior Design, Motion Design, Painting, Photography & Digital Imaging, Printmaking and Sculpture. For more information, please visit http://www.ringling.edu.
About ART Network
The All Ringling Television Network, or ART Network, is Ringling College's student-centric campus television station. In addition to a studio elective class, ART Network is a highly productive volunteer club and a Student Government Association club. Students from all majors and class levels participate in ART Network to produce all original programming that can be seen on-campus on Comcast Cable channel 121 and online at ringlingcollege.tv.
For additional information:
Rich Schineller
941-780-8100
rschinel(at)ringling(dot)edu
Christine Meeker Lange
941-302-2769
clange(at)ringling(dot)edu.
Rich Schineller, Ringling College of Art and Design, http://www.ringling.edu, +1 (941) 780-8100, [email protected]
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