Social Media Outperforms Wall Street at Predicting Earnings Surprises?

Independent Researchers Find Social Media Able to Predict Stock Returns -- via Seeking Alpha

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Seeking Alpha predicted stock returns and earnings surprises above and beyond Wall Street analyst reports and financial news articles. - WSJ.com

Atlanta, GA (PRWEB) April 01, 2014

Researchers from three prestigious schools - Georgia Institute of Technology, Purdue University, and City University of Hong Kong - have released what they believe is the first study proving the ability of social media to predict future stock returns and earnings surprises. Forthcoming in the April 2014 issue of The Review of Financial Studies, the study, "Wisdom of Crowds: The Value of Stock Opinions Transmitted through Social Media," examines data from 2005-2012 available on social investing site Seeking Alpha and compares it to market data for that period.

Citing the study’s conclusion that peer opinions published online reliably predict positive or negative stock returns anywhere from one month to three years in advance, Associate Professor at Georgia Institute of Technology, Yu Jeffrey Hu, states, “Traditionally the domain of professional forecasters, financial analysis is increasingly being performed and broadcast by investors themselves.”

The study’s researchers performed textual analysis of more than seven years’ worth of material posted to the web site Seeking Alpha. Seeking Alpha is a crowd-sourced investing site that allows contributors to publish research and ideas, which the community of users then peer-reviews.

The data included more than 97,000 articles and 459,679 comments. Articles were written by 6,500 authors and covered over 7,000 stocks. When compared to market data and articles from Dow Jones, analysis showed:

●    Articles on stock investing and community comments on the Seeking Alpha site predict stock returns over every time-frame examined: three months, six months, one year and three years.

●    This was not true of previous studies of the predictive value of short chatter messages posted on Internet message boards, which demonstrated no predictive value.

●    Unlike previous sell-side research showing that financial analyst opinions are quickly incorporated into the market price, this study finds that the value relevant information on Seeking Alpha site affects the market price at a slower pace.

●    The Seeking Alpha user community successfully identified the predictive value of authors in real time.

     ●     When the community disagreed with authors, their opinions had predictive value

     ●     Authors who were historically accurate met with less or no community disagreement.

●    Community sentiment - either positive or negative - was more accurate in predicting future stock prices and earnings surprises than Seeking Alpha articles alone, sell-side analysis, or similar content from Dow Jones.

●    Previewing the results, the Wall Street Journal wrote, “Seeking Alpha predicted stock returns and earnings surprises above and beyond Wall Street analyst reports and financial news articles.”

Hu and his fellow researchers concluded, “The predictability holds even after controlling for the effect of traditional advice sources, such as financial analysts and newspaper articles. Together, our findings point to the usefulness of peer-based advice in financial markets.”

“Social media outlets are unique in the sense that they enable direct and immediate interactions among users. These interactions, combined with the seeming intelligence of the ‘crowd,’ may be one of the primary reasons social media platforms are able to produce value-relevant content that is incremental to that revealed through traditional news channels,” said Hu.

Professor Hu worked on this independent study with Hailiang Chen of City University of Hong Kong, Prabuddha De and Byoung-Hyoun Hwang of Purdue University. The study was conducted independently from Seeking Alpha.

About Yu Jeffrey Hu

Yu Jeffrey Hu is an Associate Professor at the Scheller College of Business at Georgia Institute of Technology. He is an expert on big data, business analytics, electronic commerce, Internet retailing, social media, consumer behavior, and online advertising.

He has also written papers on pricing models in online advertising and mechanisms to protect online consumers’ privacy. His research has been discussed and cited by media outlets such as New York Times, TIME Magazine, Wired Magazine, National Public Radio, InformationWeek, INC. Magazine, Atlanta Journal-Constitution, Atlanta Channel 2 (WSBTV). His papers have been adopted for classroom use by many top universities around the world.

Dr. Hu received his Ph.D. in Management Science and Information Technology from MIT’s Sloan School of Management. Prior to joining Georgia Institute of Technology, he worked for Purdue University as a tenured associate professor. He also worked for MIT’s Center for Digital Business as a research associate. He received a B.S. degree in Finance with the honor of Outstanding Graduating Student from Tsinghua University, Beijing, China, and received a M.S. degree in Economics with honor from University of Wisconsin-Madison.

Wisdom of Crowds: The Value of Stock Opinions Transmitted through Social Media

The Review of Financial Studies

About Seeking Alpha

Seeking Alpha is disrupting traditional equity research by giving serious investors direct access to the investment ideas of financial professionals and industry insiders.
Seeking Alpha delivers:

●    Breadth: Seeking Alpha authors published ideas on 6,351 unique stocks in 2013, including more than 3,000 small- and mid-cap stocks.

●    Depth: With over 8,500 contributing authors, 3 million registered users, more than 1 million comments, and 24-hr moderation, insight and discussion are informed and sophisticated.

●    Influence: Seeking Alpha articles frequently move stocks due to its large and influential readership. Seeking Alpha articles and comments have predictive value that widely outperforms traditional equity research and other social-media platforms.

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