Fort Lauderdale, FL (PRWEB) February 24, 2014
Cutler Nutrition, the brainchild of BPI Sports, is set to launch at this year's Arnold Classic Expo in Columbus, Ohio February 28 - March 2. This newly branded and formulated exclusive line by 4x Mr. Olympia and 3x Arnold Classic Champion Jay Cutler marks the first time the former dedicated international brand gets a makeover for its domestic release. There's no better platform to unveil the rebranded line than in front of more than 175,000 fitness enthusiasts who attend the Arnold Expo each year.
"We felt we could raise the bar even higher with this line, to make sure that it matched the outstanding reputation and star power of 4x Mr. Olympia Jay Cutler. Along with the new advanced formulas is a packaging redesign that is second to none," said James Grage, Vice President of BPI Sports. "Sometimes you have to take a step back and in order to take three giant steps forward."
"I want to help change the way people see themselves. I also don't want anyone to think that you have to look like me or be a bodybuilder to take these supplements. Cutler Nutrition is meant for anyone looking for results in the gym," stated Cutler. "I don't just want to slap my name on something and claim it works. The driving force behind rebranding and reformulating is to bring you the best of the best in sports nutrition. My partnership with BPI gives me the opportunity to be involved in the industry not just as an athlete, but as an ambassador to the sport in which I've dedicated my entire life to."
From its initial launch into the international market as the Jay Cutler Elite Series in June of last year, the Cutler line certainly surpassed expectations and continues to evolve. Now as Cutler Nutrition, the line taps into all major categories of sports nutrition with popular products such as TOTAL PROTEIN™ Muscle Building Powder, 100% PURE MUSCLE MASS™ Professional Weight Gainer, and DRY™ Androgenic/Estrogenic Modulator. Cutler Nutrition will continue to be available internationally as well as through select, extremely qualified US retailers.
Get your exclusive first look of the new Cutler Nutrition line. Stop by booth #1119 at the Columbus Convention Center. Cutler will be signing autographs, giving out samples and apparel. For more information, check out http://www.CutlerNutrition.com and follow all of Cutler and BPI's action at the Arnold Expo on http://www.facebook.com/bpionline and @bpi_sports.