Dallas, TX (PRWEB) July 14, 2014
The Dallas-Fort Worth Search Engine Marketing Association (DFWSEM), a local and established group of marketing professionals, today announced Bill Hartzer, DFWSEM co-founder and senior SEO strategist at Globe Runner SEO, will present at the next meeting on Wednesday, July 16, 2014.
The purpose of DFWSEM is to promote search engine marketing and increased return on investment for companies and their websites through executing best practices. The focus is on networking, education, promotion of marketing knowledge and connecting job seekers with employers.
“Presenting at the upcoming DFWSEM meeting is the perfect opportunity for me to discuss how to use Google to optimize your website and future business leads,” said Hartzer. “In the past few years, Google has made several game changing updates to search algorithms. I’ll discuss the differences between Google ‘Panda’ and Google ‘Penguin’ as we review each of these algorithms to figure out whether your site has been effected or not.”
During the presentation, Hartzer will dive into specific steps in how to recover website traffic if Google rankings are down due to a “Panda” or “Penguin” algorithmic penalty.
“We’re thrilled that Bill Hartzer will be sharing the latest innovative ways to use Google to optimize your website SEO,” said DFWSEM President Brian Medina. “He’ll show us how to tailor our websites to target the right kinds of prospects and drive the right kind of web traffic.”
For a decade, DFWSEM has been dedicated to educating North Texas businesses and marketing managers about the value of search engine marketing. Organization members are highly skilled in copywriting, web hosting, web design, web analytics, internet application development, social media, pay-per-click campaigns and search engine optimization.
The next DFWSEM meeting will be held at the Hyatt Regency North Dallas Hotel on Wednesday, July 16, 2014. For full details, visit http://www.DFWSEM.org.
About Dallas-Fort Worth Search Engine Marketing Association
The Dallas-Fort Worth Search Engine Marketing Association’s goal is to promote search engine marketing and increased ROI for companies and their websites through best practices. The organization accomplishes this through networking, education, and promotion of search engine marketing in the North Texas area. Members are highly skilled in the areas of copywriting, web hosting, web design, web analytics, internet application development, affiliate program development and strategy, social media, search engine optimization, PPC campaigns, as well as emerging media.