RE/MAX Realtor Darrin Goebel Illustrates How to Turn Clients into Lifelong Friends

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Realtor Darrin Goebel, of RE/MAX Northwest, lists the top three tips on how real estate professionals can make and maintain lifelong relationships with their clients.

Darrin Goebel

Treat every client as an individual and take note of their concerns and what they desire. This is what I personally do with every client, and referrals are 80% of my business, so building and maintaining these relationships are a must.

When Darrin Goebel, a Realtor with RE/MAX Northwest, started selling real estate in the early ‘90s, cell phones were just arriving, the Internet was in its infancy and relationships with his buyers were always face-to-face. “Meeting with buyers was a bit nerve-racking, since it was informal; they did not know me, nor did I know them,” said Goebel. “So the meet and greet was truly breaking the ice, but out of that a foundation was forged where trust was built. Not every meeting went well; however, most meetings turned into sales and lifelong friendships with most of my clients.”

Today, technology has advanced and initial contact between buyer and agent is usually not face-to-face. In fact, 95% of buyers today initially look for homes online, on sites such as Zillow, Trulia or any of the hundreds of available real estate websites that are out there. “This takes the first meeting with the agent out of the picture, thus robbing them of that strong foundation from start to finish of the transaction and then beyond: lifelong relationships,” said Goebel.

In order to help fellow real estate professionals forge lifelong relationships with their clients, Goebel lists the following three tips:

No. 1: Help clients move. “I have a truck and always offer to help my clients with their move; anything to make the process easier,” said Goebel. “Of course, not every real estate agent has their own truck, but it’s going the extra mile that matters.”

No. 2: Host a client appreciation party. This shows that a real estate agent is not just about business, and will show clients they are truly valued and appreciated as friends.

No. 3: Think of the client as more than just a client. “Treat every client as an individual and take note of their concerns and what they desire,” said Goebel. “This is what I personally do with every client, and referrals are 80% of my business, so building and maintaining these relationships are a must.”

About Darrin Goebel, RE/MAX Northwest
Darrin Goebel, of RE/MAX Northwest, has been in real estate since 1991. He specializes in buyer brokerage, development land, foreclosure property, luxury homes, new construction and short sales. For more information, please call (303) 359-4494, or stop by his office at 12000 Pecos Street, Suite 160, Westminster, CO 80234.

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