Deco Lighting Experiences Exponential Growth, Appoints Eastern Regional Sales Manager

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Deco Lighting announces that it Appoints Eastern Regional Sales Manager

Deco Lighting

Commercial LED Lighting Manufacturer

There is so much untapped potential for Deco Lighting in today's LED market. I am looking forward to going head to head with the best of them, and educating the end user as quickly as possible

Expanding its network further across the United States, Deco Lighting, a leader in U.S.-made LED lighting products, has hired Dave Alber as the company’s Eastern Regional Sales Manager. Dave comes most recently from CREE, Inc where he managed lighting representatives and lighting sales throughout the Eastern and Mid-Atlantic Region. Known and respected in the industry, Dave comes to Deco with 36 years of experience in lighting. He has owned a lighting consulting company and has worked both as a lighting representative and manufacturer’s representative. Previous to CREE, Inc he spent almost a decade at Philips Daybrite where he served as the East Coast Specification Sales Manager.

Dave Alber made the following statement:

"There is so much untapped potential for Deco Lighting in today's LED market. I am looking forward to going head to head with the best of them, and educating the end user as quickly as possible. Deco Lighting's offering is among the best available today, and Deco’s ten-year warranty with labor stands alone in the industry. I am both proud and honored to be joining this industry-leading company.”

Says VP of Sales and Marketing Steve Schwartz, “We’re thrilled to have Dave on our side. He comes with real, practical experience and knows how to sell our advantages over the competition. Dave has an eye for detail and will prove to be a great asset as we grow our specification-grade products in the market-place.”

Says CEO Sam Sinai, “Dave’s integrity, reputation and sense of humor compliment our company culture. Deco Lighting, as an industry leader in LED product development, focuses on moving the needle forward and building cost-effective, energy-efficient LED lighting fixtures designed to change the way the world sees lighting. We’re excited that Dave shares our vision.”

And President Ben Pouladian commented, “Dave has demonstrated the leadership and technical talent to develop and deliver outstanding sales and product awareness. Deco’s future depends on team members who can help create and market the most innovative, technologically advanced lighting fixtures in the world. The fact that he’s also an LC and has worked both as a manufacturer’s rep and as a direct employee of two major lighting companies makes him the perfect asset.”


Listed in Inc. Magazine’s 34th Annual list of top 5,000 fastest-growing private companies in America, Deco Lighting has nearly doubled in size in the past two years. Constantly winning industry awards from Edison Report, Lightfair International, IES and others, Deco has emerged as a leader in high-quality, energy-efficient LED technology. With Nichia as its strategic LED partner, Deco Lighting’s sales have driven its recruitment of top lighting engineers, sales managers and sales representatives across the country.

Dave Alber will be responsible for managing Deco’s network of sales representatives east of the Mississippi, which amounts to nearly thirty reps. He will be growing specification and distributor sales, promoting all facets of Deco Lighting’s deep line of specification and commodity LED products.

Dave joins a management force that will soon include Mid-West and Western Regional sales managers. Dave spends most of his down time riding his 2015 Harley Davidson Ultra Limited. He is an avid outdoorsman, swimmer, hiker, rock climber and white water guide. He has three children, Dr. Keli Alber (26), Anthony (17) and Katherine (15).


Deco Lighting is a leading provider of innovative lighting fixtures and systems for the commercial, municipal, and utility markets. Based in Commerce, California, Deco Lighting is Digitizing Light™ by offering the latest in green technology, energy-saving lighting, and efficient controls. Continually winning industry awards and patents for their unique US-made products and designs, Deco Lighting utilizes the latest and most advanced lighting technologies to improve lighting quality, increase efficiency, and sustain the environment. To learn more about Deco Lighting, visit their website at

Deco Lighting® is a registered trademark and Digitizing Light™ is a trademark of Deco Lighting, Inc.

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Ben Peterson
Deco Lighting
+1 (310) 366-6866 Ext: 208
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since: 02/2011
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