Wayne, PA (PRWEB) January 14, 2014
International Commercial Television, Inc. (ICTL), (or “ICTV”), a direct response marketing and branding company focused on the health, wellness and beauty sector, has launched its flagship product DermaWand in Canada. DermaWand is an at-home, handheld radio frequency beauty tool that reduces the appearance of fine lines and wrinkles and improves overall skin appearance. ICTV has sold over 2 million DermaWands to-date worldwide and has now expanded the market opportunity to Canada’s 35 million people.
ICTV markets the DermaWand directly to consumers in Canada, in the same manner as it has in the United States. Since Canada is mostly an English-speaking country, ICTV is able to utilize the same infrastructure it has been using to manage and service the United States. This scalable variable expense structure includes creative, media management and support. The Company will look to build upon its proven expertise and success that has made its DermaWand infomercial one of the top 10 longest running and, at times, a top 25 ranked long-form retail product sold on TV media in the United States. For more information, please go to http://www.DermaWand.com.
The Company’s DermaVital line leverages the DermaWand success with its autoship recurring revenue model. DermaVital products are specifically formulated to help your skin get the most benefit out of DermaWand’s advanced radio frequency technology. They were created using leading edge skin care formulations and are made of the highest grade ingredients for professional grade results. The DermaVital product line consists of pre-face & cleansers, moisturizers, skin hydrators, eyes & lips, hand & body and skin repairing. For more information, please go to http://www.DermaVital.com.
Since the beginning of December, ICTV has sold 4,600 DermaWand units to Canada. Additionally in Canada, DermaWand has achieved retail sales through Showcase, with 80+ store locations. Showcase offers the most fun, interactive, new, and unique products ever - all in a retail environment where you can “try it before you buy it.” Founded in 1994 in Edmonton AB, Showcase is coast-to-coast in every major market across Canada.
Richard Ransom, ICTV’s President stated, “It is a very exciting time to be able to tap into the Canadian market and continue to build upon our success with the DermaWand in the United States and internationally. The ability of ICTV to market directly to consumers outside of the United States allows us to grow both the DermaWand and DermaVital brands globally, as well as provide an infrastructure to test and market new brands ICTV develops around the globe.
International Commercial Television, Inc.
International Commercial Television, Inc. sells various health, wellness and beauty products through infomercials and other channels primarily in the United States. ICTV utilizes a distinctive marketing strategy and multi-channel distribution model to develop, market and sell products through infomercials, live home shopping television, specialty outlets and online shopping. It offers health and beauty products, including DermaWand, a skin care device that reduces the appearance of fine lines and wrinkles, and helps improves skin tone and texture, and DermaVitál, a professional quality skin care range that effects superior hydration. International Commercial Television Inc. was founded in 1993 and headquartered in Wayne, Pennsylvania.
Forward-Looking Statements. This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act") (which Sections were adopted as part of the Private Securities Litigation Reform Act of 1995). Statements preceded by, followed by or that otherwise include the words "believe," "anticipate," "estimate," "expect," "intend," "plan," "project," "prospects," "outlook," and similar words or expressions, or future or conditional verbs such as "will," "should," "would," "may," and "could" are generally forward-looking in nature and not historical facts. These forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the Company's actual results, performance or achievements to be materially different from any anticipated results, performance or achievements. The Company disclaims any intention to, and undertakes no obligation to, revise any forward-looking statements, whether as a result of new information, a future event, or otherwise. For additional risks and uncertainties that could impact the Company's forward-looking statements, please see the Company's Annual Report on Form 10-K for the year ended December 31, 2012, including but not limited to the discussion under "Risk Factors" therein, which the Company has filed with the SEC and which may be viewed at http://www.sec.gov.
International Commercial Television