Digital Alchemy Enters 6th Year of Service to Amway Grand; Strengthens Guest Relationships

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Full-Service Independent Uses Custom Email Services, eSurveys to Build Guest Loyalty

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Amway Grand Plaza Hotel

We wanted a strong partner to manage guest communications and Digital Alchemy does an excellent job.

Digital Alchemy, the leading provider of hospitality Customer Relationship Management, guest communications, and email marketing for hotels, enters its sixth year of email marketing partnership with the Amway Grand Plaza. The full service conference destination uses Digital Alchemy’s suite of online guest communication and digital marketing tools to facilitate 2-way communications with guests that builds loyalty. Digital Alchemy drives revenue through dynamic personalized 2-way mobile messaging, digital marketing for hotels, guest communication, marketing, and guest feedback. Click here for information on Digital Alchemy.

Nick Griffioen, director of revenue management at AHC+ Hospitality. “We are entering our sixth year of email marketing partnership with Digital Alchemy. Independent-hotel property management systems usually do not provide first-class email marketing for hotels so we tapped Digital Alchemy. The Amway Grand Plaza uses its online services for all its individual guest communication email marketing. Digital Alchemy handles our confirmation emails, pre-arrival letters and post-stay eSurveys. We wanted a strong partner to manage guest communications and Digital Alchemy does an excellent job.”

Digital Alchemy guarantees 400% ROI from email marketing services
Digital Alchemy is used by hundreds of prestigious properties for personalized email communications. “The Amway Grand Plaza is a respected destination with high standards across all areas of its business. Digital Alchemy maintains these standards with attractive, dynamic 2-way mobile messaging on one integrated platform tailored to address guest requests and gather feedback. Our communications are personalized to satisfy guest requirements with instant service while freeing up hotel staff.” Digital Alchemy produces and supports 100% of its clients’ email design and production requirements in-house creating an in-depth understanding of each customers’ needs, backed by a 400% ROI guarantee on email campaigns.

Digital Alchemy digital marketing for hotels delivers instant revenue statistics that shows hoteliers return on each email and campaign. Hoteliers track, reservation by reservation, which email campaigns resulted in new room bookings or amenity selection. Digital Alchemy’s emails let guests click through to their folios when needed and are widely used for property spa CRM marketing.

The Amway Grand Plaza relies on Digital Alchemy guest response eSurvey emails to build active 2-way guest communication. “eSurveys are very valuable for us because they provide guests with a channel to respond conveniently and quickly,” Griffioen said. “The eSurvey responses give us visibility into what guests like and help us put our property upgrade investment where it is most valuable.”    

About Digital Alchemy
Digital Alchemy, based in Ft. Worth, Texas, is the leader in Customer Relationship Management (CRM) and email marketing solutions that increase revenue. Clients include boutique hotels, Four-and Five-Star properties, branded hotels, and spas. Digital Alchemy guarantees its data-centric marketing solutions and campaigns will deliver at least 400% ROI.

Founded in 1999, Digital Alchemy pioneered virtually every email-based concept used in the hospitality industry. Its email templates are mobile-optimized and the company offers the industry’s first Facebook-email integration to attract guests. Digital Alchemy provides dynamic 2-way mobile messaging on one integrated platform and creates clients’ email designs in-house to free staff for other activities. To verify results for clients the company delivers accurate real-time campaign revenue reporting. Digital Alchemy continuously innovates new solutions that include integrated spa CRM functionality. Click here for more information.

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Shannon Bedard
Digital Alchemy
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Julie Keyser-Squires, APR, CEO
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