Dil Mil Takes Over of India One Heart at a Time

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Silicon Valley matchmaking app sees promising results in India.

Of all the dating apps in India, Dil Mil in particular is poised for accelerated growth.

Dil Mil, the most popular matchmaking app for South Asians in the United States, is rapidly expanding in India. The Silicon Valley startup quietly entered the market at the beginning of the month and is connecting Indian users to people all over the world as it quickly captures market share.

Dil Mil’s success makes sense. India is a country in transition. More and more young people in India are opting out of arranged marriages. They are postponing tying the knot and searching for love on their own terms. Increasingly, they are utilizing dating apps to make connections.

Of all the dating apps in India, Dil Mil in particular is poised for accelerated growth. Beyond demanding security and privacy standards, Dil Mil’s algorithms ensure the highest quality of matches. As Manvir Kaur, an excited user from New Delhi, expressed it, “Dil Mil allowed me to filter through all of the noise and matched me with Amrit from the UK, now we’re talking and I’ve since told all of my friends about the app.”

The founder of Dil Mil, KJ Dhaliwal, came up with the idea after observing several of his cousins struggle. “They were accomplished, really amazing people, but were having difficulty finding someone suitable to date let alone marry” said Dhaliwal. “I realized this was a much bigger problem across the world due to generational shifts. I thought about the success of mainstream dating apps and realized that perhaps I could help other South Asians with this growing problem.” Shortly thereafter, Dil Mil was born.

After widespread adoption in the USA, Canada, the UK, and Australia, Dhaliwal set his sights on India. “We have the opportunity to help hundreds of millions of people in India make the most important decision of their life, and that’s what gets me out of bed every day.”

So far the response to the app in India has been impressive. Google Play is ranking Dil Mil among the top lifestyle apps in India. As Dhaliwal stated, “We’re seeing some exciting traction.”

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Eric Kelmenson
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