Distribion Wins Contract to Provide Multi-Channel Marketing Software Services to LIMRA
Dallas, TX (PRWEB) August 19, 2013 -- Distribion today announced it has secured a contract with LIMRA, a global research trade association for the financial services industry, to provide multi-channel marketing support through its automated marketing software platform.
Distribion’s Distributed Marketing Platform allows corporate and local marketers, field sales, and marketing partners to efficiently create, store, localize, manage, and measure marketing communications across various channels. By having all sales and marketing communications centralized, organizations can drastically improve efficiencies, optimize distribution channels, ensure brand and regulatory compliance, get better insight through a larger aggregated data set, and make better, more informed decisions.
For more information about how distributed marketing is an integral component of top performance, read this complementary white paper.
In February 2012, Distribion was named a LIMRA Strategic Partner. The two organizations have been working together to help insurance and financial services companies harness the power of technology to solve the marketing challenges they face as competition intensifies for consumers’ attention.
“We are thrilled that LIMRA has decided to adopt Distribion technology for its own marketing efforts,” said Edgar Rodriguez, Executive Vice President of Sales & Marketing at Distribion. “This deepens the Distribion-LIMRA relationship, providing greater opportunity to collaborate in our efforts to help financial services companies navigate the complexities of marketing today. Distribion has been helping insurance and financial services companies simplify the marketing process for the better part of a decade and LIMRA’s background and expertise in the industry is unparalleled.”
LIMRA is aware of the importance of strong digital marketing efforts within the insurance and financial services space. A recent LIMRA study noted that financial services companies have increased their engagement with social media sites, despite some of the regulatory hurdles that impact the way in which social media can be used (See: LIMRA Study: Financial Services Companies Increase Engagement with Social Networks). One of the key features of the Distribion platform is that the system is entirely permission based, putting brand compliance safeguards into place while enhancing brand awareness and positive brand beliefs that induce purchase or adoption action.
Distribion has been a regular exhibitor at LIMRA-sponsored events over the past year and a half. Distribion will also be an exhibitor at the LIMRA LOMA Social Media Conference for Financial Services, an event being held at the Hyatt Regency in Boston, MA from August 21-23.
About LIMRA
LIMRA, a worldwide research, consulting and professional development organization, is the trusted source of industry knowledge, helping more than 850 insurance and financial services companies in 73 countries increase their marketing and distribution effectiveness. Visit LIMRA at http://www.limra.com .
About Distribion
Distribion (http://www.distribion.com) is a leading provider of web-based, multi-channel distributed marketing automation software that allows organizations to more efficiently manage the complex needs of multi-channel marketing through a single integrated platform.
Edgar Rodriguez, Distribion, +1 (214) 206-3484, [email protected]
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