Dallas, TX (PRWEB) August 13, 2013
Motorists Life Insurance Co. (http://www.motoristslife.com), a life insurance carrier with more than $6 billion worth of policies, uses Distribion’s multi-channel, distributed marketing automation software platform to help it boost sales and marketing results.
"Distribion is enhancing our brand, every single day, every single way,” said Jamie Kibler, Assistant Vice President, Sales. “We are continuing to explore new ways to use Distribion’s multi-channel marketing distribution solution to help us accomplish our business goals.”
The partnership began when Motorists Life decided to refresh its sales and marketing communication efforts. The company also wanted to more accurately measure its sales and marketing efforts.
Motorists Life wanted to move at a measured pace in choosing a correct strategic partner before allocating significant resources to a long term relationship. Based on this, Motorists was enticed by Distribion’s Quick Start program, a 90 day, limited cost pilot program with no long term commitment. Over the course of 90 days, Motorists was pleased with the outcomes they observed and decided to continue working with Distribion over an extended period of time.
Distribion provided a way to communicate through an easy-to-use marketing asset management feature. This enabled Motorists Life to easily manage, optimize, and distribute the significant amount of marketing collateral it uses to support customized sales efforts in 16 states. The Distribion platform also enabled Motorists Life to enhance its efforts in direct mail and print, and helped the company use more digital marketing channels. Motorists Life knows that strengthening digital marketing efforts is crucial to staying connected to its target audiences. The digital strategy included e-newsletters, microsites and improved internal and channel partner communication.
“By using this platform, independent agents can communicate with us easier, enhancing their abilities to be more efficient and effective in selling life insurance products,” Kibler said.
About Motorists Life Insurance Co.
Motorists Life Insurance Co. is a member of The Motorists Insurance Group. Motorists Life writes life insurance policies through a network of more than 4,700 independent agents in Florida, Georgia, Illinois, Indiana, Iowa, Kentucky, Michigan, Minnesota, Nebraska, Ohio, Pennsylvania, South Carolina, Tennessee, Virginia, West Virginia and Wisconsin. Motorists Life's financial strength is rated A- (Excellent) by A.M. Best. Broad Street Brokerage, an extension of Motorists Life, is a full-service brokerage firm determined to help agents and producers stay current on the latest financial services products including life, long-term care, disability and group and individual medical insurance products.
About The Motorists Insurance Group
The Motorists Insurance Group is headquartered in Columbus, Ohio. A major regional property and casualty insurer, the company is committed to the independent agency system. The Motorists Insurance Group's financial strength is rated A (Excellent) by A.M. Best Company.
Distribion (http://www.distribion.com) is a leading provider of web-based, multi-channel distributed marketing automation software that allows organizations to more efficiently manage the complex needs of multi-channel marketing through a single integrated platform.