When potential patients believed that the therapist is seen as an expert in the community, they are more likely to trust them when it comes to therapy and recovery services.
Denville, NJ (PRWEB) December 03, 2013
“Having an effective physical therapy management includes a comprehensive marketing strategy. However, many physical therapists find it hard to carve out the time to implement a marketing strategy that helps them achieve their goals,” said Chhoda. “This is a mistake because marketing to patients should be a consistent basis and is mandatory.”
He begins his analysis of physical therapy marketing by acknowledging the obvious. Patients have a choice in which clinician to visit and they are constantly looking to see which practices stand out from others.
Chhoda offers a wide variety of marketing activities that therapists can use, with the help of a EMR system, to effectively reach out to patients, capture their attention and once they have become a patient, retain their business.
According to Chhoda, marketing activities range from a simple patient newsletter to the utilization of the latest social media platforms. He reveals several innovative ideas like writing articles for the local newspaper or giving interviews on local radio and television. These methods attract the attention of patients by establishing the therapist as an expert in their field. When potential patients believed that the therapist is seen as an expert in the community, they are more likely to trust them when it comes to therapy and recovery services.
Chhoda noted that these marketing ideas and other important innovations like electronic medical record management and physical therapy software for scheduling and documentation management are the ways that modern physical therapy practices are positioning themselves for growth.
Chhoda’s office can be reached by phone at 201-535-4475. For more information, visit the website at http://www.emrnews.com.
About Nitin Chhoda
Nitin Chhoda PT, DPT is a licensed physical therapist, a certified strength and conditioning specialist and an entrepreneur. He is the author of "Physical Therapy Marketing For The New Economy" and "Marketing for Physical Therapy Clinics" and is a prolific speaker, writer and creator of products and systems to streamline medical billing and coding, electronic medical records, health care practice management and marketing to increase referrals. He has been featured in numerous industry magazines, major radio and broadcast media, and is the founder of Referral Ignition training systems and the annual Private Practice Summit. Chhoda speaks extensively throughout the U.S., Canada and Asia. He is also the creator of the Therapy Newsletter and Clinical Contact, both web-based services to help private practices improve communication with patients, delivery better quality of care and boost patient retention.