EasierLiving Pillow Fight to End Alzheimer’s

November Charity Campaign to Benefit Alzheimer’s Association MA/NH Chapter

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Alzheimer's Activity Pillow

“Alzheimer’s Awareness month is extremely important to the EasierLiving community, since many members of our community are affected by dementia and Alzheimer’s,” said Eileen Michaels, Vice President of E-Commerce at Easierliving.

Dedham, MA (PRWEB) November 07, 2013

EasierLiving, the home healthcare supplies company that simplifies caregiving, is pleased to announce its new charity campaign: the Activity Pillow Fight to End Alzheimer’s. During November, National Alzheimer’s Awareness Month, EasierLiving.com will donate 10% of the price for each Alzheimer’s Activity Pillow sold to the Massachusetts and New Hampshire Chapter of the National Alzheimer’s Association.

EasierLiving.com strives not only provide superior Alzheimer’s home healthcare supplies to caregivers, but also increase awareness for a disease that affects so many of its customers. Dementia is the second largest contributor to death among older Americans, second only to heart failure. One in every three seniors dies with Alzheimer’s or another form of dementia. In 2013, a devastating 450,000 people in the United States are projected to lose the battle against Alzheimer’s. Many of these individuals have friend and family caregivers that are also profoundly impacted.

“Alzheimer’s Awareness month is extremely important to the EasierLiving community, since many members of our community are affected by dementia and Alzheimer’s,” said Eileen Michaels, Vice President of E-Commerce at Easierliving. “Because our activity pillow’s popularity with caregivers, it’s the perfect product for this campaign.” Designed specifically for Alzheimer's and dementia, the Alzheimer’s Activity Pillow increases cognitive and sensory stimulation with activities including zipping, buttoning, hook and loop fastening, and buckling. This high-quality, machine washable, padded mat, can strap onto any bed or tray.

“It makes perfect sense for us to donate directly to the Alzheimer’s Association’s MA/NH Chapter. They are a leader nationwide and are an outstanding organization in our own community.” Since its inception in 1980, the Alzheimer's Association is now the largest private investor in innovative research related to the disease and related disorders. Working with thousands of expert reviewers around the globe, they provide millions of dollars in research grants every year.

EasierLiving.com is a one-stop online community for caregivers. Since its inception in 2012, EasierLiving is committed to make caregiving simplified. It offers top home healthcare supplies, resources and information to caregivers across the United States. With over 6,000 products available for purchase, EasierLiving covers an extensive range of health conditions and product categories. To shop for home healthcare supplies, find information and support, or to speak with a caregiving expert, visit http://www.EasierLiving.com.


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