New York City, NY (PRWEB) April 16, 2014
Alex Yoder, former CEO at Webtrends, is appointed by Ebiquity as CEO, The Americas. He brings significant digital experience from his time at Webtrends, Touch Clarity, Trueffect and Lytics which will help Ebiquity combine the skills and data from across their Group to meet brands’ changing marketing performance needs. This follows Ebiquity’s recent acquisition of multi-channel analytics company, Stratigent.
Mr Yoder joins Ebiquity as they seek to strengthen their business in North & South America. He joins the executive team and will focus on leveraging Ebiquity’s global capabilities in The Americas in response to fast-growing client demand for data-driven marketing performance optimization.
He spent five years as President and CEO of digital marketing analytics firm Webtrends Inc. where he previously served as Vice President of Sales, a role he also held at Touch Clarity, the automated behavioral targeting software company acquired by Omniture in 2007. Mr Yoder currently serves on the board of Trueffect Inc., a first-party ad-serving technology company as well as acting as an advisor to Lytics, a customer data platform.
He will lead the company’s US management team which includes Bill Bruno, CEO of Stratigent, and PJ Leary who moves to take on responsibility for further expanding their market-leading media value measurement proposition, in the role of Chairman of Ebiquity Americas. His unrivalled expertise in this area, including 11 years with the company, makes him ideally placed to realize the growth potential in this market.
Mr Yoder comments: -
“I have always believed in the power of data to help marketers efficiently maximize results. Measurable outcomes and performance improvement are more often spoken of, than delivered. Ebiquity delivers.”
Michael Greenlees, Ebiquity Group CEO, comments: -
“I am delighted to welcome Alex to Ebiquity’s executive team. He brings exceptional leadership skills, and deep understanding of our clients’ marketing analytics needs and understands how data can be used to create competitive advantage for our clients.”
Ebiquity (http://www.ebiquity.com) are leading independent marketing performance specialists who help brands make better-informed decisions to improve their brand and business performance across integrated communications channels. Their teams in 14 countries work with over 90% of the world’s biggest advertisers. They provide marketing, communications and procurement professionals with advertising intelligence, media auditing and benchmarking, marketing ROI/effectiveness, and reputation and digital media services. Their US offices are in New York and Chicago.