Educational Measures Hires Chief Analytics Officer to Expand Analytics Focus

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Analytics set to shape the future of live meetings and events

John Santaferraro - Chief Analytics Officer, Educational Measures

John Santaferraro - Chief Analytics Officer, Educational Measures

Our customers want to measure meeting impact and turn their events into marketing and revenue generation tools.

Educational Measures LLC (“EM”), the leader in live meeting analytics and engagement technology, announced today that it has hired big data analytics veteran, John Santaferraro, as chief analytics officer. EM has also formed a new division focused solely on data and analytics. This move bolsters EM’s commitment to live meeting analytics as the next value-creation engine for meetings and events.

“Live meeting analytics is the next big thing. With more than $500 billion invested annually in live meetings, our customers want to measure meeting impact and turn their events into marketing and revenue generation tools,” said Marc Crawford, co-founder and CEO of EM. “This is just the beginning of our investment in analytics.”

Santaferraro joins EM with 21 years of big data analytics experience. As an imagineer for big data and analytics, John's first love is helping organizations envision and realize the endless possibilities of what can be done with next-generation technology. His role at EM is to reimagine the future of live meetings using engagement technology to drive predictive analytics. He is also responsible for accelerating growth at EM using advanced analytics for sales and marketing.

EM’s new Data and Analytics Division will focus on delivering analytics to customers in the most consumable way, from well-designed reports to interactive analytic dashboards. EM is already working with executives and meeting planners in healthcare, pharmaceuticals and financial services to design a predictive analytics roadmap and to simplify the integration of live meeting analytics with CRM and clinical research systems.

About Educational Measures
Educational Measures is the leading provider of live meeting analytics and engagement technology. Our next-generation EM ARRAY® second screen technology takes ordinary meetings and turns them into dynamic experiences. Live meeting data and analytics drive actionable insight for continual improvement. Our customers increase audience engagement by up to 20X, surprise attendees with more than 25 interactive capabilities and continually improve meeting impact with data driven insight.

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Educational Measures® and Educational Measures ARRAY® are trademarks of Educational Measures LLC.

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John Santaferraro
@EdMeasures
since: 03/2010
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