Schools, agencies, and their marketing partners should know that more transparency is needed in this industry and LeadiD is the de facto standard for that neutral and trusted transaction identity.
Philadelphia, P.A. and Paramus, N.J. (PRWEB) April 01, 2014
LeadiD, the industry standard for lead origination and trusted transactions, and Edufficient, a leading results-driven advertising & vendor management firm specializing in higher education, today announced plans to integrate LeadiD into Edufficient’s innovative technology platform. The addition of LeadiD’s authentication standard will enhance Edufficient’s intelligent media buying and vendor management capabilities.
The LeadiD platform allows the elimination of non-authentic, non-compliant, recycled, duplicate, and other undesirable inquiries before they reach a school’s enrollment funnel. LeadiD also provides school marketing partners like Edufficient actionable inquiry performance and quality metrics based on previously unavailable data.
“Tom Ferrara and seasoned team are widely known for their decades of experience advancing the state of enrollment marketing through accountability, transparency and compliance,” said Shadee Barkan, LeadiD Vice President of Business Development. “Edufficient is the culmination of this experience and its forward thinking founders are to be commended for investing in the future of their core technology and company to deliver schools the best performance possible.”
Today’s higher education marketing landscape is one of increased marketing costs and compliance requirements. In parallel with increased demand for real-time predictions on how a given inquiry will perform, schools and their marketing partners also need to ensure that prospective students experience a compliant marketing funnel. LeadiD witnesses the inquiry event firsthand, and factually documents the inquiry’s origin and history. This enables precise prediction of inquiry performance in addition to powering compliance applications when combined with a powerful platform like Edufficient’s.
“LeadiD can be a core element of a best-of-breed lead and vendor management system,” said Tom Ferrara, Co-Founder & CEO, Edufficient. “Anyone who is content relying on standard lead validation rules is turning a blind eye to the realities and advances of today’s environment. Schools, agencies, and their marketing partners should know that more transparency is needed in this industry and LeadiD is the de facto standard for that neutral and trusted transaction identity.”
Edufficient is one of the Education industry’s most experienced performance based Advertising, Marketing & Vendor management firms. Offering an industry leading Managed Services Solution or a Technology Only SaaS solution, Edufficient is widely known for providing schools custom solutions to fit their specific needs and budgets. By integrating all aspects of enrollment marketing into one easy to use Web & Mobile platform, Edufficient helps clients automate, integrate, analyze and manage their marketing with real-time, accurate campaign performance data.
Founded in January 2011 by Ross Shanken, LeadiD is the only independent, neutral, open technology platform, which tracks the origin and history of every lead event that utilizes the LeadiD system. No supplier-proprietary data is exposed, but rather, LeadiD allows Lead Sellers and Lead Buyers to make real-time decisions based upon definitive origin and history flags that are predetermined. LeadiD fosters an environment of trust in the transaction, one where both Lead Sellers and Lead Buyers alike derive top-line value. With unmatched data, LeadiD is the industry standard for authenticating lead origin and history and the authentication platform of choice for firms of all sizes. LeadiD’s presence at the source of a lead event has also positioned the company to add a TCPA solution to its product line that addresses the recent TCPA regulation changes. For more information, visit LeadiD.com or @LeadiD on Twitter.
Edufficient is a results-driven advertising management firm specializing in higher education. Our objective is to facilitate long-term growth for colleges and universities through intelligent performance based marketing, vendor management, innovative technology, and progressive methodology. By serving as an extension of your internal marketing team, we share your enrollment and start objectives. Our founders David Flack and Tom Ferrara were key drivers of the shift in focus from lead quantity to lead quality- as they advocated schools rights to more transparent marketing processes. As they founded CUnet in 2003, they paved the way for schools to recover control of their online marketing efforts by instituting a lead management system based on the principles of accountability, compliance, and performance. This endeavor was since embraced by the industry- as more transparency and an emphasis on performance became widespread. Edufficient's main office is located in Paramus NJ and other office is in Rochester, NY. For more information, visit http://www.edufficient.com.