Einstein’s Life to be Honored in Board Game by Artana

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Coinciding with the 100th anniversary of the General Theory of Relativity, tabletop game publisher Artana selected to produce Albert Einstein board game, forthcoming in 2016.

Board game publisher Artana has been selected to create a tabletop game based on the life of Albert Einstein. This announcement coincides with the 100th anniversary of Einstein’s general theory of relativity. Scheduled for release in late 2016, the game will cover Einstein’s broader personal narrative in addition to his scientific discoveries.

“We are humbled to be trusted with the opportunity to create a game experience based on Einstein’s life,” said Artana President, Marcus Muller. “Along with his fame as a scientist, Einstein embodied the attributes of courage and moral conviction, and evinced a personality of joy and lightness of spirit. This extraordinary combination made Einstein one of the most beloved individuals of the 20th century and we look forward to honoring his legacy.”

A Nobel laureate and the pre-eminent scientist of the modern age, his theories and discoveries have profoundly affected the way people view the universe and their place within it. But Einstein’s fame extended far beyond his scientific contributions. He was a worldwide celebrity before the age of social media, his opinion sought by world leaders and the press alike. The American public was captivated by his compelling story as an early immigrant fleeing Nazi repression, and his well-documented correspondence with President Franklin D. Roosevelt created a sense of urgency about the Nazi atomic bomb. His sagacious, wise and humorous quotations are widely used to this day throughout popular culture. His instantly-recognizable visage, captured in numerous photos, has (along with his name) become synonymous with the word genius. In 1999, Einstein was named TIME Magazine’s “Person of the Century” and he is today a hero to millions not only for his scientific discoveries, but also for the humility and humanity he exhibited in sharing his genius with the world.

“We are excited that Artana is bringing Einstein’s story to tabletop gaming,” said Kevin Connelly, Director of Rights Representation at Corbis Entertainment, exclusive licensing agent for Albert Einstein. “Their renowned treatment in this genre of other scientific personalities like Sir Isaac Newton, Galileo Galilei, Thomas Edison, and Nikola Tesla gives us great confidence and we are delighted to be working with them on this project.”

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About Artana
Artana produces memorable games and accessories for customers worldwide. The Company’s leadership team includes industry veterans in game design, development, art, and technology. Artana’s product design is guided by five core principles: fresh themes, innovative mechanics, engaging play, beautiful components, and thought-provoking experiences.

About Corbis Entertainment: Corbis Entertainment, a division of Corbis, is a leading digital content and worldwide entertainment rights company. We empower agencies, brands, publishers, and other media producers to capture the attention of audiences worldwide by integrating premium and timely content into their communications. From rights clearances and celebrity rights representation, to product and media integration services via the Branded Entertainment Network (BEN), Corbis Entertainment helps elevate projects, amplify brands, and captivate any audience.

About Corbis: Founded in 1989 by Bill Gates, Corbis has rapidly evolved from an image licensing business into a content marketing group that enables brands and publishers to build closer relationships with their customers through premium image, entertainment and digital influencer content. Corbis offers its clients unrivaled access to still and motion imagery, breaking news and entertainment rights as well as BEN, the world’s first online marketplace for brand integration across Film, TV, music, talent and digital influencers.

About Albert Einstein
Albert Einstein was born in Ulm, Germany on March 14, 1879. As a child, Einstein revealed an extraordinary curiosity for understanding the mysteries of science. In 1905, while working as a patent clerk in Bern, Switzerland, the young physicist Einstein obtained his Doctorate degree and published four of his most influential research papers, including the Special Theory of Relativity. In that, the now world famous equation "e = mc2" unlocked mysteries of the Universe theretofore unknown. Ten years later, in 1915, Einstein completed his General Theory of Relativity and in 1922 he was awarded the Nobel Prize in Physics. Einstein was a founder of the Hebrew University in Jerusalem and bequeathed all his intellectual property rights to the institution upon his death in 1955.

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Mackenzie Cameron
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