This partnership will increase revenue and ticket sales for participating venues, and most importantly, provide a more responsible fan experience.
Raleigh, NC (PRWEB) June 25, 2014
Etix, the largest independent ticketing provider in North America, and Uber, the world’s leading technology app that connects riders and drivers at the touch of a button, announced an alliance Wednesday to provide event-goers across the U.S with free rides at no cost to participating venues.
“Etix has always provided top-to-bottom ticketing and marketing solutions for venues with a clear eye towards fans,” said Joe Kustelski, Etix CEO. “Uber is a game-changing company, and we’re excited to bring the benefits of this partnership to our clients. Offering a safe and reliable trip to or from an event is a huge win for the fan and the venue.”
Concert attendees who purchase event tickets at many of Etix’s 4,100 entertainment properties will be offered up to $20 off their first Uber ride.
“We’re thrilled about Etix’s partnership with Uber,” said Billy Hardison, Managing Partner of Headliners Music Hall and Etix client. “In the short time that we’ve piloted this offer to our fans, we’ve already experienced positive results. The ability to give our ticket buyers the added value of a safe, reliable ride home with Uber is a huge differentiator for us.”
“Data indicates that elevating the guest experience boosts buyer loyalty. This partnership will increase revenue and ticket sales for participating venues, and most importantly, provide a more responsible fan experience,” said Brian Bauer, Director at Rockhouse Partners, Etix’s digital marketing agency.
This program has already seen early success at several of Etix’s flagship clients, including North Carolina’s Booth Amphitheatre, Arizona’s Lucky Man concert promoters, Michigan’s Blind Pig, and famed Kentucky music hall Headliners. In addition to making this program available to all Etix clients, future plans include offering select Etix ticket pre-sales exclusively to Uber users.
About Uber Technologies Inc.
Uber is evolving the way the world moves. By seamlessly connecting riders to drivers through the app, Uber makes cities more accessible, opening up more possibilities for riders and more business for drivers. From its founding in 2009 to launches in over 130 cities today, Uber's rapidly expanding global presence continues to bring people and their cities closer. For more information, visit http://www.uber.com.
Founded in 2000, Etix is an international, Web-based ticketing service provider for the entertainment, travel and sports industries, processing more than 50 million tickets per year in 40 countries. As the largest independent ticketing company in North America, Etix provides flexible and secure online and box office ticketing solutions, integrated digital marketing services, and robust e-commerce fulfillment to more than 4,100 venues, theaters, arenas, festivals, fairs, performing arts centers and multi-use facilities. Headquartered in Morrisville, NC, Etix has offices in Austria, China, Germany, Holland and Japan, as well as Nashville, TN. For more information, visit http://sales.etix.com.
About Rockhouse Partners
Rockhouse Partners is a technology-based marketing agency advancing the way entertainment properties engage and activate fans. Rockhouse’s full team of marketing and ticketing experts are data-focused and results-driven. They are proud to have worked with a select group of world-class entertainment properties, such as NASCAR and Formula 1 racetracks, Churchill Downs, X Games, Music City Bowl, Ryman Auditorium, Nashville Predators, Summer Camp Music Festival, Jam Productions and Minnesota State Fair. For more information, visit http://www.rockhousepartners.com.