New Evergage Visual Editor Puts Marketers and Customer Success Professionals in Control of Real-time Web Personalization

Everage releases new message editor: point-and-click functionality that enables WYSIWYG publishing of persona-based web campaigns for website personalization.

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The new Visual Editor is a huge leap forward toward our goal of putting the power of real-time web personalization in the hands of the users and not IT or engineering.

Boston MA (PRWEB) May 13, 2014

Evergage, provider of a real-time web personalization platform, today announced the release of Visual Editor 3.0, an enhanced message editor and updated user interface. The product updates allow marketers and customer success professionals to more easily personalize a visitor’s website journey based on their actions, without needing to involve engineering, IT or data scientists. This enables digital businesses to drive conversion throughout the customer lifecycle by communicating relevant messages—whether the goal is lead generation, revenue generation, or increased engagement with the website or application.

Evergage is a user-friendly, cloud-based service that empowers users to personalize a customer’s entire online experience by understanding and responding to their behavior in the moment, in the context of their interaction. With Visual Editor 3.0, marketers and customer success professionals can create new website messages for customers and prospects by adding images, text, and more with point-and-click functionality. In a short time, users can be up and running on Evergage and realize an immediate return on investment.

“The new visual editor has made it so much easier for me to create, replicate, and style campaigns,” said Karo Kilfeather, content marketing manager, Percussion Software. “I have more control over their look and feel, and can add new elements quickly. The updated configuration settings are also simpler to use, so I can set up and launch my campaigns much faster.”

Key new features include:

  •     Visually configure what visitor behavior to track on a website. This includes page views, clicks, form fields, numbers, and text fields.
  •     Easily place targeted messages and visually determine if it will be a header bar, popup, callout or inline message.
  •     Create and edit messages as easily as a PowerPoint slide. Change background, colors, fonts, format and edit text. Position, resize, and move elements around without changing any code.
  •     Simply add and edit links, video, images, form fields and surveys. Insert other custom Javascript and frames.
  •     Set up robust targeting rules based on what the user's behavior is saying about their relationship with the brand, persona and current visit intent.
  •     See campaign lift reports right from the dashboard to get a preview of performance – and sort by attributes such as keywords, segments, messages – in one look.

“The new Visual Editor is a huge leap forward toward our goal of putting the power of real-time web personalization in the hands of the users and not IT or engineering,” commented Karl Wirth, CEO and co-founder of Evergage. “Now marketers and customer success professionals can point-and-click their way to a robust behavioral analytics setup and create personalized visitor experiences with ease and on-the-fly in our reliable and scalable environment.”

Evergage helps clients optimize their marketing investment on the web and across other campaigns and channels, such as pay-per-click (PPC) advertising, email marketing or social media networks. This includes strategies around delivering progressive calls-to-action, blog and Adwords conversion, relevant welcomes, personalizing to preferences stated in surveys, onboarding new customers, key feature reminders and churn intervention. To see Evergage’s Visual Editor 3.0 for real-time personalization in action, please watch the video here: http://bit.ly/1l3iqdj.

About Evergage
The Evergage platform delivers real-time web personalization to more than 120 million web visitors, optimizing site conversions and customer success for over 110 organizations, including Acquia, Experian, Gardener’s Supply Company, Millward Brown Digital, Palms Casino Resort and Publishers Clearing House. A 2014 Red Herring Top 100 North America, NEVY Award, and MITX What’s Next Award finalist, Evergage's tools empower marketers and customer success teams with real-time dynamic content and inline messaging features, behavioral analytics and segmentation, and integrations with other top CRM and SaaS providers. Founded in 2010 as Apptegic, Evergage has offices in Boston and San Francisco. For more information, visit http://evergage.com or contact the company at sales(at)evergage(dot)com or 1-888-310-0589.


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