FDAnews Announces: Promoting Prescription Drugs on Social Media Workshop, Oct. 19-20, 2016, Arlington, VA

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Numerous drug companies have a successful social media presence. How can other companies join them, reaping the sales and marketing benefits while satisfying the FDA at the same time?

Promoting Prescription Drugs on Social Media
**Presented by FDAnews and PhillyCooke Consulting **
Oct. 19-20, 2016 – Arlington, VA
http://www.fdanews.com/promotingprescriptiondrugsonsocialmedia

Marketers dream of social media’s reach. Patients are using it — learning about their conditions — and talking to their doctors about what they’ve discovered.

However, it can become a regulatory nightmare for drugmakers if well-designed policies and procedures aren’t in place.

Numerous drug companies have a successful social media presence. How can other companies join them, reaping the sales and marketing benefits while satisfying the FDA at the same time?

Make the dream come true and learn much more by registering to attend the FDAnews workshop Promoting Prescription Drugs on Social Media on October 19-20, 2016, in Arlington, VA.

Attendees will get a detailed look at the latest developments from the FDA and
its regulatory requirements, with a deep dive into the intricacies of the three most prominent platforms: Facebook, Twitter and YouTube.

Attendees will walk away with a full understanding of the complexities of developing a compliant social media platform and be equipped with the right tools to use social media.

By participating in this interactive workshop attendees will:

  •     Understand the state of FDA guidance

o    What the agency has and has not clarified
o    What’s likely to change

  •     Engage with the full range of social media use cases

o    Customer engagement
o    Raising condition awareness
o    Improving adherence
o    Product promotion & advertising

  •     Confidently apply FDA regulation to the most popular platforms, Twitter, Facebook, and YouTube

Who Will Benefit:

  •     FDA regulatory professionals
  •     Legal and medical personnel responsible for promotional review
  •     Marketers of prescription products (pharmaceuticals, biologics, and vaccines)
  •     Advertising agency personnel who promote prescription products
  •     Marketing services personnel responsible for review and approval procedures
  •     Social media teams
  •     Compliance personnel

Meet the Instructor:
Dale A. Cooke is president of PhillyCooke Consulting, which helps prescription product marketers use 21st century technology to provide healthcare information while ensuring compliance with FDA regulations written in the 1960s. Dale has worked with more than 40 pharmaceutical and medical device clients around the world.

Conference Details
Promoting Prescription Drugs on Social Media
**Presented by FDAnews and PhillyCooke Consulting **
Oct. 19-20, 2016 – Arlington, VA
http://www.fdanews.com/promotingprescriptiondrugsonsocialmedia

Tuition: $1,297
Significant team discounts are available.

Easy Ways to Register
Online: http://www.fdanews.com/promotingprescriptiondrugsonsocialmedia
By phone: 888-838-5578 or 703-538-7600

About FDAnews
FDAnews is the premier provider of domestic and international regulatory, legislative, and business news and information for executives in industries regulated by the US FDA and the European Medicines Agency. Pharmaceutical and medical device professionals rely on FDAnews' print and electronic newsletters, books and conferences to stay in compliance with international standards and the FDA's complex and ever-changing regulations.

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Michelle Butler
FDANEWS
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