Free People Takes a Walk Down the Aisle

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The brand launches first bridal collection, 'FPEverAfter'


'FPEverAfter' celebrates our unique take on one of the happiest days of our customers’ lives

On Monday, May 18th, specialty clothing brand Free People will launch a unique bridal collection featuring exclusive collaborations with Grace Loves Lace and other artisan vendors. Titled 'FPEverAfter', the collection will unveil 15 exclusive styles, including an assortment of limited edition dresses. Designed with an individualistic fashion aesthetic, the new line will range in price from $700 to $1,600 and will be sold exclusively on and

Brides have continually looked at Free People when searching for one-of-a-kind dresses to celebrate their special day. With the launch of 'FPEverAfter', the brand hopes to further delve into the lifestyle of Free People customers with a specially curated assortment of quality styles showcasing the hand touched details the brand’s customers have come to treasure. The collection features delicate halters, graceful strapless pieces, dramatic long-sleeve gowns, ethereal v-necks, and romantic off-the-shoulder styles alongside distinctive sets, one-pieces, and shorter wears. Highlighting whimsical laces and sheer fabrics, special details include delicate beading, utilitarian pockets, elegant low backs, and more. Whether her fairytale day takes place in a magical countryside landscape or to the sound of the ocean’s waves, 'FPEverAfter' has the free-spirited bride covered.

“'FPEverAfter' celebrates our unique take on one of the happiest days of our customers’ lives,” says Sheila Harrington, Free People’s Chief Merchandising Officer. “The collection features breathtaking and unique styles, allowing customers to include the distinctive Free People look as they celebrate this special day. We’re extremely excited to introduce the line and plan to grow and expand the assortment.”

To celebrate 'FPEverAfter’s' unveiling, Free People is launching a wedding takeover on the brand’s BLDG25 Blog. Throughout the week of May 18th, customers can expect an array of wedding inspiration posts, including original décor ideas, hair and beauty tutorials, styling tips, location inspired cocktail recipes, the ultimate wedding playlist, and charming downloables for the DIY bride. Also featuring how to guides for decorating the perfect wedding cake, creating His and Hers peacock themed chairs, decking out a getaway car, and more. In addition, one lucky couple will walk away with one-of-a-kind, handmade His and Hers 'FPEverAfter' inspired Free People denim jackets.

For more information, images, to request an interview, or to discuss a TV opportunity, please call Sarah Santos at 215-454-7224 or email ssantos(at)freepeople(dot)com.


About Free People
Free People is a specialty clothing brand featuring the latest trends and vintage collections for women who live free through fashion, art, music, and travel. The eclectic look consists of quality apparel, shoes, and accessories that invoke attributes of femininity, spirit, and creativity with its design. Free People is distributed globally via direct channels including the Free People Global site, the Free People UK site, and the Free People China site as well as specialty boutiques, top department stores, and the brand’s free standing retail locations in the U.S. and Canada.

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Sarah Santos
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