Free People to Open at Westfield Old Orchard Shopping Center

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The specialty fashion retailer joins Skokie’s ultimate fashion destination.

Free People January 2016 Campaign

I’m confident the Free People lifestyle will inspire and resonate with locals and I look forward to offering regional shoppers larger offerings of our growing lifestyle assortment.

Lifestyle brand, Free People, will bring its eclectic apparel to Skokie, Illinois’ ultimate shopping destination, Westfield Old Orchard, on January 15th, 2016. At 4,528 gross square-feet, Free People’s distinctive product assortment will be the perfect addition to the outdoor shopping center. In addition to stocking the signature bohemian styles the brand is known for, the boutique’s opening assortment will highlight both an ‘FP Collection’ shoe shop, as well as an ‘Intimately Free People’ section, the brand’s popular line of bras, undies, slips, seamless layering pieces, and loungewear. This will be brand’s 115th boutique across the United States and Canada.

The new boutique will be designed in the brand’s ‘Black Smith’s Cottage’ concept. Designed to feel like the Free People girl’s workshop, the space features a mix of rugged elements and feminine details throughout. Customers will be welcomed through an angled steel storefront system with custom door handles. Atop a white painted brick façade, a large cast bronze ‘Free People’ sign will greet customers through double doors. Inside the space, reclaimed wide plank white pine flooring will be installed, changing direction to follow the architectural elements of the detailed ceiling overhead. Dark hemlock beams and columns will also help delineate the space for easy customer navigation. Towards the back of the boutique, 7 fitting rooms with distinctive coin curtains will be installed, illuminated by special Del Amo lanterns in each stall. Customers will be able to check out via 3 point of sale cashwraps which feature a ‘Black Smith Cottage’ inspired custom backwrap showcasing an artful installation of yarn filled cubbies. Distinctive wall finishes, including mica plaster walls, white wood cladding, soft maple joists, and the use of skylights emphasize the workshop theme.

“I am looking forward to opening the doors of our newest Free People boutique at Westfield Old Orchard Shopping Center. Being among such an exciting roster of retailers is truly exciting,” said Beth Wehagen, Free People’s Director of Retail. “This store will feature a wide-range of products that will be perfect for the area’s customer, including an amazing ‘FP Collection’ shoe assortment and a curated ‘Intimately Free People’ shop. I’m confident the Free People lifestyle will inspire and resonate with locals and I look forward to offering regional shoppers larger offerings of our growing lifestyle assortment.”

At opening, Free People Old Orchard will be stocked with an assortment of fashionable spring styles highlighting a soft color palette of ivories, blush, blues, and taupes. A strong selection of spring dresses will be available in various silhouettes, including body-con staples, shapeless wears, and maxi styles. A retro inspired vibe that stays true to the Free People girl, with retro floral prints, wrapping details in tops and dresses, and off-the-shoulder selections will be merchandised throughout the boutique. Those getting their closets ready for the upcoming season will also be excited to shop the brand’s latest assortment of bodysuits, layering tops, high-waisted mini-skirts, and ruffle tops. The boutique will have a ‘Blue Jean Baby’ denim shop with some of the brand’s favorite denim fits, including high-waisted skinnies, straight legs, flares, wide-legs, and overalls, as well as denim fashion styles across all classes including dresses, tops, and jackets. Mixed within the assortment, customers can look forward to finding unique hand touched details in embroidery, artisanal stipes, and bandana prints. A dedicated ‘FP Collection’ shoe shop will highlight a desirable selection of boots, including tall, ankle, and heeled styles, as well as flats, heels, and wedges. The brand’s popular ‘Intimately Free People’ line will also have a shop within the space. In accessories, lieutenant hats, skinny scarves, ponchos, wide brimmed hats, and assorted bags will be the focus.

The new store will have a Grand Opening Celebration on opening day, Friday, January 15th from 6-8pm. The first 50 customers to arrive will receive a floral bouquet from Flowers For Dreams and light refreshments from Heritage Bicycles and Coffee will be served. Guests should RSVP on Facebook:

Each Free People store offers personalized shopping experiences from a team of expert stylists. Free People Old Orchard customers can schedule a one-on-one appointment with their favorite stylist, as well as interact and gain inspiration through the brand’s online Style Community, FP Me.

Free People Old Orchard will be located at 4905 Old Orchard Ctr. #066 Skokie, IL 60077. Store hours will run Monday-Thursday 10am-8pm, Friday-Saturday 10am-9pm, and Sunday 11am-6pm. Fans should follow the store on Instagram to stay up-to-date on all the latest arrivals, events, and other happenings:

For more information, images, to request an interview, or to discuss a TV opportunity, please call Sarah Santos at 215-454-7224 or email ssantos(at)freepeople(dot)com.


About Free People
Free People is a specialty clothing brand featuring the latest trends and vintage collections for women who live free through fashion, art, music, and travel. The eclectic look consists of quality apparel, shoes, and accessories that invoke attributes of femininity, spirit, and creativity with its design. Free People is distributed globally via direct channels including the Free People Global site, the Free People UK site, and the Free People China site as well as specialty boutiques, top department stores, and the brand’s free standing retail locations in the U.S. and Canada.

About Old Orchard Shopping Center
Located in the prestigious North Shore district of Chicago, IL, Westfield Old Orchard transforms a simple trip to the mall into a seasonal shopping experience. With an inviting park-like atmosphere amid 130 specialty retailers, two theaters, and an array of dining choices, the Skokie shopping center is Chicago’s premier destination to experience four seasons of style. Anchored by Bloomingdale’s, Lord & Taylor, Macy’s, and Nordstrom, the open-air mall offers a variety of retailers, including Apple, Anthropologie, ivivva, lululemon athletica, Madewell, Splendid, Tiffany & Co., Vince Camuto, and Zara. Dining options include California Pizza Kitchen, Maggiano’s Little Italy, McCormick & Schmick’s, Roka Akor Steak, Seafood & Sushi, The Cheesecake Factory, and Uncle Julio’s Fine Mexican Cuisine, as well as a variety of fast-casual restaurants. For more information, please call 847.673.6800 or visit

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