The Next Fashion Trend Will Likely be Driven by Instagramming Millennials, notes Hi-Tech Printing & Labeling

Share Article

The Los Angeles area manufacturer explains that, by 2035, Millennials may become the largest spenders in the fashion industry, so it is crucial that designers win them over.

Digital marketing research indicates that fashion brands have quadrupled their use of Instagram to promote their wares to smartphone-toting twenty- and thirty-somethings

For over 25 years, Hi-Tech Labeling & Printing notes that they have taken pride in printing labels of all types for their clients around the world.

According to an article published April 25th on WWD, digital platforms such as Instagram are enabling Millennial tastemakers to influence their friends and fan bases like never before. Indeed, as noted in the article, digital marketing research indicates that fashion brands have quadrupled their use of Instagram to promote their wares to smartphone-toting twenty- and thirty-somethings. And it seems to be working – the article explains that “Power Millennials” like Gigi Hadid and Cara Develigne’s massive following and influence on the pop culture world can often make or break the future of a fashion or design company. According to Los Angeles based fabric label manufacturer, Hi-Tech Printing & Labeling Inc., because what’s hot and what’s not in the fashion world is being determined faster than ever these days, clothing designers and manufacturers can’t afford to be left behind in the dust, and labels are a crucial – yet often overlooked – part of the mix.

As the manufacturer explains, designers can tout the Millennial-friendly aspects of their products right on their fabric labels in order to stay in the game. With the growing concern about climate change, ethically- and environmentally-friendly sourced fabrics are more important to clothing shoppers than ever before, the company notes. If a design or clothing firm can demonstrate that it is as genuinely committed to the green cause as Millennial consumers seem to be, the company explains, they might find that their products become unprecedentedly successful. One of the best ways to represent a company’s environmental standpoint, as Hi-Tech Printing & Labeling Inc. explains, is to display this information on a custom-designed apparel label. Additionally, if a piece of clothing is made in the United States, for example, this also adds value to the garment as well as the brand, because it indicates the company’s choice to reduce energy consumption in its manufacturing process. Finally, by establishing relations with young tastemakers not unlike those mentioned above, designers and clothing brands can ensure that their Millennial-friendly products will surf the zeitgeist and find their audience.

For over 25 years, Hi-Tech Labeling & Printing notes that they have taken pride in printing labels of all types for their clients around the world. Additionally, the firm notes that their eager and professional staff is ready to meet the needs of all types of clothing manufacturers. For more information about the products and fabric label printing services available at Hi-Tech Printing & Labeling or to request a quote, interested readers may call the label maker and manufacturer today at (213) 746-7772 or visit them online at http://www.FabricLabels.com.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Bob Westal
Cyberset Corp
+1 (818) 883-7277 Ext: 121
Email >
Hi-Tech Printing & Labeling, Inc.
Like >
Visit website