Article on Green and Sustainable Fashion Highlights a Valuable Branding and Marketing Opportunity, Notes Hi-Tech Printing & Labeling

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Commenting on the recent article, the Los Angeles area fabric label manufacturer explains that, while it is the clothier’s responsibility to ensure that their materials are sourced responsibly, it is the job of the label maker to help educate customers on the advantages of each product.

Just a few of the labels Hi-Tech Printing & Labeling has made for their customers.

While switching to sustainable practices may sometimes be challenging, the process of informing their customers of these changes after they are made is, in fact, quite simple.

According to an article published December 1st by the New York Times, the emphasis on the importance of green and sustainable practices that has been growing over the past few decades has finally made its way to the luxury fashion industry. While the idea of making clothing using sustainable materials is nothing new, the article explains that enough luxury clothing consumers now value green practices so highly that the industry itself is responding. According to Los Angeles area fabric and clothing label manufacturer Hi-Tech Printing & Labeling Inc., while switching to sustainable practices may sometimes be challenging, the process of informing their customers of these changes after they are made is, in fact, quite simple.

Hi-Tech Printing & Labeling explains that they are able to make their customers beautiful, custom labels that can both draw a consumer’s eye to the product, while conveying vital information about the product in question. They explain that it is the latter use of labels that is pertinent to the discussion of sustainable practices. They note that, while the switch to sustainable material should be primarily motivated by moral responsibility rather than the desire to take advantage of the green sensibilities of a customer base, the public still needs to know that there is more to the clothing they are buying than meets the eye.

The article also notes that clothing manufacturers are also trying to use less potentially hazardous chemicals in the process of making their clothing. While a portion of the reasoning behind this is to ensure that those with allergies or sensitivities to chemicals are not disturbed by the clothing, Hi-Tech Printing & Labeling explains that much of the concern is in stopping these same chemicals from becoming pollutants in the air or water after being used in the manufacturing process.

Hi-Tech Printing an Labeling explains that, in addition to environmentally friendly manufacturing processes, labels can be used to advertise many other positive attributes of a piece of clothing, such as if it was made in America. The company also reminds readers that, while any label-maker can print a label that provides information, they are able to make custom designs that can truly add value to the image surrounding a brand. For more information about the products and fabric label printing services available at Hi-Tech Printing & Labeling regarding a very wide variety of labels made from a broad range of materials, prospective customers may call the label maker today at 213-746-7772 or visit them online at http://www.FabricLabels.com.

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Michael Clauw
Cyberset Corp
+1 (818) 883-7277 Ext: 121
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Hi-Tech Printing & Labeling, Inc.
since: 04/2011
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