Article on Seven7 Campaign Shows Just How Big a Difference Labels and Branding Can Make, says Hi-Tech Printing & Labeling

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Commenting on the recent article, the label manufacturer notes that this is a perfect example of how a product can carry with it different messages and connotations depending on how it is labeled.

Fabric labels are used to both give customers information about the clothing, or catch their attention with an innovative design.

Hi-Tech Printing and Labeling notes that there are a multitude of considerations pertaining to hot-button issues that must be made when designing fabric labels.

According to an article published by Time on August 17th, a new clothing label launched by comedian and actress Melissa McCarthy is aiming to do away with the “plus size” label when making and selling sizes that are increasingly becoming the norm. In the article, she is quoted as saying that, because 70 percent of women fall at or above what is normally considered “plus-sized,” there is no reason to label clothing in a way that makes them feel anything other than normal. According to Los Angeles based label manufacturer Hi-Tech Printing & Labeling, the choice of exactly how a clothing company wishes to brand itself is incredibly important, with many different factors that must be taken into account, including their labeling and how it reflects on various matters important to consumers. While, on the surface, fabric labels may not seem like a highly charged topic, Hi-Tech Printing and Labeling notes that there are a multitude of considerations pertaining to hot-button issues that must be made when designing fabric labels. Some of these include:

  • Body Consciousness – As ideas about body positivity become more prevalent in the fashion world and society in general, clothing manufacturers are turning to new ways of labeling that celebrates all sizes. Hi-Tech Printing and Labeling notes that there are many creative ways that labels can be designed to showcase brand individuality while designating size.
  • Fair Labor – Another labeling practice that is becoming increasingly more common is stating whether or not the clothing was made using fair labor. While some shoppers prefer to buy clothing made in the USA, Hi-Tech Printing and Labeling notes that other clothing manufacturers have started requesting labels that support fair labor practices, no matter where in the world the clothing may have been made.
  • Sustainably Manufactured Materials – Many shoppers go to stores with the requirement that the clothes they buy should be made with materials that are organic or generally earth-friendly. Hi-Tech Printing and Labeling notes that, while there is no requirement for clothing makers to disclose the chemicals that their fabrics are or are not treated with, they can get ahead of the curve and prove the worth of their brand to consumers by being forthcoming about what goes into their process.

For decades, Hi-Tech Printing and Labeling has been making a wide variety of custom labels that designers have relied on to establish brand presence and convey necessary information to customers. While some designers may wish to stick to the basics, others can truly take advantage of all the design-savvy, skill, and craftsmanship of the label makers at Hi-Tech Printing and Labeling. Any designers interested in seeing exactly what Hi-Tech Printing and Labeling can do for their brand can call them at (213) 746-7772 or visit them online at

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Michael Clauw
Cyberset Corp
+1 (818) 883-7277 Ext: 121
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Hi-Tech Printing & Labeling, Inc.
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