Hi-Tech Printing and Labeling explains that labels can also be an important selling tool that can quickly and effectively demonstrate the personality and originality of a brand to shoppers.
Los Angeles, CA (PRWEB) October 23, 2015
According to an article published September 24th by W Magazine, a new Instagram account, @Labeltime, has been gaining popularity with its posts showcasing creative and wacky vintage fashion labels. The woman who runs the feed, Dana Cohen, explains that she was inspired to start the page after years of thrift shopping made her want to archive all of the “cool” and “funny” labels that she came across. According to Los Angeles label maker Hi-Tech Printing and Labeling Inc., the popularity of this feed demonstrates just how much shoppers appreciate a memorable label when looking through seemingly endless rows of clothing in department stores, thrift shops, or anywhere else clothing is bought. While many people may think that fabric labels are only used to deliver information to shoppers, Hi-Tech Printing and Labeling explains that labels can also be an important selling tool that can quickly and effectively demonstrate the personality and originality of a brand to shoppers.
- Information – While Hi-Tech Printing and Labeling explains that it is a mistake to view fabric labels only as a tool to convey information, they can certainly be used for that purpose and are often a requirement. Frequently, the reason that a shopper is looking at the label in the first place is to find out information about price, sizing, the materials used, or where it was made. Hi-Tech Printing and Labeling explains that clothing that is made in America or made using fair labor practices can be appropriately promoted to attract more socially conscious buyers.
- Originality – Hi-Tech Printing and Labeling explains that, as important as conveying information to the customers is, demonstrating originality with a unique and innovative label is equally crucial. After all, they explain, the unique appearance of a label is exactly what motivated the @Labeltime Instagram account. With their high tech printing methods, the label maker can create custom labels using up to eight colors of the client’s choosing. They also explain that they offer their clients a large selection in the type of labels including printed fabric labels, woven labels, and hang tags.
While Hi-Tech Printing and Labeling says that they have yet to see any of their custom labels show up on the Instagram feed, the examples shown on the page are excellent examples of how a label can bring attention and visibility to clothing lines. By working with the Hi-Tech Printing and Labeling design team, clothing designers and manufacturers can get on the right track to a heightened presence on store shelves. For more information about Hi-Tech Printing and Labeling Inc. or to see examples of their work, visit them online at http://www.FabricLabels.com or call them today at 213-746-7772.