Article on New High End Clothing Ventures Demonstrates a Brand’s Ability to Change and Adapt, Notes Hi-Tech Printing & Labeling

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Commenting on the recent article, the Los Angeles label manufacturer explains that this situation proves that even the most established brands can change consumers’ perceptions by putting forward a new image.

Some of the many labels Hi-Tech Printing & Labeling has made for their customers.

The noted label maker explains that two common ways for clothiers to do this are to expand their offerings, and to change their physical image.

According to an article published November 5th by the Star Tribune, H&M, the clothier that has been long considered to be primarily a purveyor of low-cost clothing, has proven that they can deliver more diversified high-quality offerings with the success of their latest designer tie-in. While H&M collaborations with high-end designers are not entirely new, this year’s collaboration has been met with so much success that their stores sold out of the items from their new Balmain collection all around the globe. According to Los Angeles label manufacturer Hi-Tech Printing & Labeling, this story is emblematic of the fact that, even if a brand has a reputation for doing one thing, they are still able to breakthrough to new customers with the right strategy. The noted label maker explains that two common ways for clothiers to do this are to expand their offerings, and to change their physical image.

  • Expanded Offerings – Hi-Tech Printing & Labeling explains that many clothing companies faced with the dilemma of an image that they may or may not want to be stuck with will try to move forward by presenting new offerings to new and longtime customers. The company adds that they make a wide variety of label types, each that may be more suited to a different type of clothing, and they are always willing to work closely with clothing manufacturers to pick out the right label for a new item of clothing.
  • A New Image – Apart from changing the products that a company sells, Hi-Tech Printing & Labeling explains that clothiers can simply rebrand themselves with new labels and logos in order to attract a new type of customer, or simply renew the interest of past customers. The label manufacturer makes collar tags, sleeve hang tags, and a wide variety of printed and woven fabric labels, all of which, they say, can help drive new eyes to an item of clothing when they see it hanging on the rack. The firm notes that it can sometimes be difficult for a single item of clothing to stand out in the store, but a creative and well-made label can quickly establish value for any customer who sees it.

Hi-Tech Printing & Labeling explains that, especially with the ability of label makers like themselves to make truly imaginative and eye-catching designs, it is possible for any clothing company to put forward a new image. For more information, or to get started on a new label today, call the manufacturer at 213-746-7772 or visit them online at http://www.FabricLabels.com.

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Michael Clauw
Cyberset Corp
+1 (818) 883-7277 Ext: 121
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Hi-Tech Printing & Labeling, Inc.
since: 04/2011
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