Field to Market Announces Full Integration of Sustainability Metrics into Leading Platforms for Farm Management, Precision Agriculture, and Decision Support

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Field to Market

Feb 09, 2017, 11:00 ET


Washington, DC (PRWEB) February 09, 2017 -- Field to Market: The Alliance for Sustainable Agriculture today announced a comprehensive integration between the sustainability metrics and algorithms of the Fieldprint® Platform and leading precision agriculture, decision support and farm management software solutions. The integration provides commodity crop producers with a seamless solution for assessing sustainability performance of their management practices by utilizing tools from qualified data management partners, including Ag Connections, LLC’s Land.db® system, a wholly-owned subsidiary of Syngenta; Agrible’s Morning Farm Report™; and Heartland Science and Technology Group’s Precision Conservation Management Portal, a collaborative effort with the Illinois Corn Growers Association.

This integration is made possible by the launch of the Fieldprint® Application Programming Interface (API), which connects seven sustainability metrics and associated algorithms from the Fieldprint Platform directly to these software solutions, allowing farmers to assess the environmental performance of their management practices against regional, state and national benchmarks for key sustainability indicators.

“By combining Field to Market’s sustainability metrics and algorithms together with leading software solutions farmers can simultaneously evaluate productivity, profitability and sustainability options as part of their planning process,” said Rod Snyder, president of Field to Market. “This integration now provides farmers with a robust analysis of their sustainability performance at their fingertips, which is underpinned by the industry’s most accepted and recognized sustainability measurement framework.”

With the goal of engaging 50 million acres in its Supply Chain Sustainability Program by 2020, this integration will exponentially increase the reach of the sustainability analysis previously only offered through the Fieldprint® Calculator, Field to Market’s free and confidential online tool for commodity producers.

Farmers utilizing any of these tools, whether through the Fieldprint Calculator or now through associated farm-management software, have the ability to document and demonstrate their sustainability performance using the common measurement framework offered by the Fieldprint Platform. Developed through a multi-stakeholder, consensus driven process, this outcomes-based and metrics-driven sustainability measurement platform is supported by more than 120 organizations across the food and agriculture industry.

“We are proud to collaborate with Ag Connections, Agrible and Heartland Science and Technology Group to integrate the sustainability analytics offered by Field to Market alongside the agronomic insights farmers depend upon,” said Paul Hishmeh, data and technology director of Field to Market. “These collaborations are the first step in bringing our vision to life—a technology landscape that offers farmers robust sustainability analytics in the platform of their choice.”

ABOUT FIELD TO MARKET
Field to Market: The Alliance for Sustainable Agriculture brings together a diverse group of grower organizations; agribusinesses; food, beverage, restaurant and retail companies; conservation groups; universities and public sector partners to focus on defining, measuring and advancing the sustainability of food, fiber and fuel production. Field to Market is comprised of more than 120 members representing all facets of the U.S. agricultural supply chain, with members employing more than 5 million people and representing combined revenues totaling nearly $1.5 trillion. For more information, visit http://www.fieldtomarket.org and follow us on Twitter at twitter.com/FieldtoMarket.

Field to Market, the Field to Market logo and Fieldprint are registered trademarks of Field to Market. All other brand names, product names, or trademarks belong to their respective holders.

Betsy Hickman, Field to Market, http://www.fieldtomarket.org, +1 202-802-6477, [email protected]