Employee Benefits Video Response Rates Average 94 Percent in 40 Large Employer Campaigns

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New Case Study Report from Flimp Media Shows Video Email Postcards Highly Effective for Employee Benefits Communication

2015 Video Communications Report Video Postcard

2015 Video Communications Report Video Postcard

Thanks to Flimp, communicating with our employees is a seamless process. It is an engaging alternative to traditional media. We look forward to continuing to work with them for our communication needs.

A new employee video communications case study report was released today that highlights results from 40 employee benefits annual enrollment campaigns conducted with 27 large US employers using interactive video postcards. The tracked video postcard email campaigns were sent by internal email to a total of 173,466 employees. The average employee engagement rate across all campaigns was 78 percent and the average employee response rate was 94 percent. The report features detailed case study results from the employee communications campaigns that utilized employee benefits videos and cloud-based, multimedia communications software produced by Flimp Media, an online video marketing and communications solutions company. The 2015 Employer Video Communications Case Study Report can be accessed here;

Using Video and Interactive Multimedia for Benefits Enrollment: 27 Large Employer Case Studies and Campaign Results

Aggregate results from the employee benefits video communications campaigns were as follows:

  • A total of 173,466 video postcard emails were sent in 40 separate campaigns
  • 135,542 employees viewed the employer video postcard content = 78% engagement rate
  • 127,160 employees who viewed the video postcard content took action = 94% response rate
  • Average employee video postcard viewing time was 3.5 minutes
  • Total employee viewing time was more than 8,100 hours or 11 months

Visit our website to view examples of employee benefits enrollment videos and video postcards. To view the interactive video postcard we created about the 2015 report, click here.

The Case Study Report provides detailed employee engagement and response data from 40 video email communications campaigns to announce annual benefits open enrollment to eligible employees. Employers included a broad cross section of well-known public and private corporations and organizations located throughout the United States and Canada.

One of the companies featured in the report is Tanger Outlet Centers®. When we asked their Human Resources Manager, Ashley Cooke, what she thought of their video postcard campaign, she replied, "Thanks to Flimp, communicating with our employees is a seamless process. It is an engaging alternative to traditional media. We look forward to continuing to work with them for our communication needs.”

The video communications campaigns utilized employer-branded interactive video postcards created with the Episend® multimedia communications software, which has integrated creative, distribution and tracking capabilities. The digital video postcards were delivered to employees through internal mail servers. Most of the video content for these campaigns was produced by Flimp Media, which specializes in creating HR benefits videos and video presentations for employers, brokers and insurance providers.

To learn more about these video communications campaign results and to download the 2015 Employer Video Communications Case Study Report, click here.

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About Flimp Media
Flimp Media, Inc., is a web video communications company with offices in Boston, MA, Denver, CO, New York, NY, and Manchester, UK. Flimp Communications, a division of Flimp Media, provides employee benefits and HR video communications solutions to employers, benefits brokers and carriers. Our customers include many Fortune 500 companies, SMBs, technology startups, healthcare and financial services companies, universities and nonprofits. Our Episend video + multimedia communications software platform enables users to create, distribute and track interactive video and multimedia content without programming or IT resources for online marketing, sales prospecting, internal communications and online training. Episend is a registered trademark of Flimp Media, Inc.

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Heidi Thompson
Flimp Media
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