Free People to Open at CF Sherway Gardens

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The specialty fashion retailer joins Toronto’s premier west end fashion destination

Free People September Campaign 2015

We are totally thrilled to be opening our largest store to date in Canada at CF Sherway Gardens. This location will truly give customers a sense of our broader lifestyle offerings.

Lifestyle brand, Free People, will bring its eclectic apparel to Toronto’s premier west end fashion destination, CF Sherway Gardens, on October 30th, 2015. This will be the brand’s 113th store across the United States and Canada. At 5,847 gross square-feet, Free People is pleased to announce the opening of its fifth Canadian boutique. Currently, Free People operates locations in Vancouver, West Vancouver, Calgary, and Toronto’s Yorkville Avenue. As local fans continue to increase their demand for the brand’s coveted styles, Free People adds CF Sherway Gardens to its Canadian store roster this October.

The new boutique will be designed in the brand’s ‘Black Smith’s Cottage’ concept. Highlighting the more rugged side of the Free People girl, the space is designed to feel like her personal workshop by featuring a mix of rugged elements and feminine details throughout. The storefront will include two large cast Free People backlit signs. Over a brick base, a custom steel storefront system featuring historical brick pavers at the alcove entry will be installed. Customers will be welcomed through custom steel and glass double entry doors that are flanked by rough sawn cedar white painted cladding. Reclaimed wide plank wood floors encompass the main sales floor and ‘FP Collection’ shoe shop, transitioning to skinnier planks through the rest of the boutique’s spaces. Along the ceiling, special wood beams help delineate the multiple shopping areas. Nestled in the back of the boutique, customers will find 8 fitting rooms. Distinctive wall finishes, including mica plaster, white washed beadboard, and suede wash further lend to the workshop theme. The space will feature a 4 point of sale cashwrap with a custom ‘Black Smith Cottage’ backwrap showcasing a built in crate installation of bright yarn filled cubbies. Interior finishes include reclaimed hemlock shrouds, soft maple columns and surrounds, as well as white washed beadboard.

“We are totally thrilled to be opening our largest store to date in Canada at CF Sherway Gardens. In addition to a large apparel offering, this store will have a large shoe selection, ‘Intimately Free People’ area, and a selection from our Party Dress assortment. This location will truly give customers a sense of our broader lifestyle offerings,” said Beth Wehagen, Free People’s Director or Retail. “The mall has brought together an incredible group of retailers we are happy to be among.”

At opening, Free People CF Sherway Gardens will be stocked with an assortment of pre-holiday styles featuring unique embroidery, lively prints, and sultry velvet with touches of sparkle. Varied silhouettes with be housed in the ‘FP Party’ shop, including body-con staples, shapeless wears, and maxi styles. Those getting their closets ready for the fall season will be excited to shop the brand’s latest assortment of jackets, featuring velvet, faux fur, vegan leather, and military inspired pieces alongside must-have hand knit sweaters, easy knit tops for layering, cozy bottoms, and chucky scarves. An ‘Indigo Shop’ will provide customers with head to toe indigo outfitting options through denim, chambray, and blue washes across all classes. Shoppers can look forward to a strong jeans assortment, including skinnies, boyfriends, one-pieces, and flares. Flowy, 70’s inspired woven tops and button down knits will provide customers with easy outfitting options. A dedicated ‘FP Collection’ shoe shop will highlight a desirable selection of boots, including tall, ankle, and heeled styles, as well as flats, heels, and wedges. The location will also house the brand’s popular ‘Intimately Free People’ line of bras, undies, slips, seamless layering pieces, and loungewear. In accessories, skinny scarves, wide brimmed hats, belts, utilitarian bags, and a varied selection of jewelry pieces round out the assortment.

"CF Sherway Gardens is excited to welcome Free People to the recently unveiled North Expansion," said Andy Traynor, General Manager, CF Sherway Gardens. "We are committed to delivering a premium shopping experience with best in class retail properties; the arrival of Free People is just another proof point around our ongoing dedicating to bring leading fashion retailers to the space."

To connect with the local community, the brand is launching the “Free People Toronto Sweeps”. From October 6th through October 16th, local Toronto customers can enter for a chance to win a $500 CAD Free People Gift Card that must be picked up to redeem at the new Free People CF Sherway Gardens boutique. To enter, customers must visit: http://www.freepeople.com/toronto-sweeps

The new store will have a celebration on opening day, Friday, October 30th from 6-8pm. The first 50 customers to arrive will receive a floral bouquet from Timberlost and Humble Bound and light refreshments from Foodie will be served. Guests should RSVP on Facebook: https://www.facebook.com/events/882101588546666/

Each Free People store offers personalized shopping experiences from a team of expert stylists. Free People CF Sherway Gardens customers can schedule a one-on-one appointment with their favorite stylist, as well as interact and gain inspiration through the brand’s online Style Community,FP Me.

Free People Sherway Gardens will be located at 25 The West Mall, #3034 Sherway Gardens, Toronto, ON, M9C 1B8. Store hours will run Monday-Friday 10am-9pm, Saturdays 9:30am-9pm, and Sunday 11am-6pm. Fans should follow the store on Instagram to stay up-to-date on all the latest arrivals, events, and other happenings:
https://instagram.com/freepeopletoronto

For more information, images, to request an interview, or to discuss a TV opportunity, please call Sarah Santos at 215-454-7224 or email ssantos(at)freepeople(dot)com.

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About Free People
Free People is a specialty clothing brand featuring the latest trends and vintage collections for women who live free through fashion, art, music, and travel. The eclectic look consists of quality apparel, shoes, and accessories that invoke attributes of femininity, spirit, and creativity with its design. Free People is distributed globally via direct channels including the Free People Global site, the Free People UK site, and the Free People China site as well as specialty boutiques, top department stores, and the brand’s free standing retail locations in the U.S. and Canada.

About CF Sherway Gardens
Home to one of the most diverse collections of upscale retailers in Canada , CF Sherway Gardens is a leading fashion destination delivering an unparalleled shopping experience. Already one of Canada's most beloved shopping centres, the $550 million multi-phased redevelopment, consisting of both expansions and renovations has reinvented the already unique shopping experience. The investment provides an additional 210,000 square feet of retail space to the centre, bringing the total size 1.3 million square feet. CF Sherway Gardens is located at 25 The West Mall, just west of downtown at the junction of highway 427 and QEW. For more information download the CF Shop app or visit http://www.sherwaygardens.ca.

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