IIS FuelsPricing.com Chosen by EFR Group as Strategic Pricing Partner

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FuelsPricing.com, service providers for global fuel and convenience retailers, has announced that EFR Group (European Forecourt Retail Group) has chosen FuelsPricing.com as the strategic pricing partner for its 1,200 fuel retail locations in France, The Netherlands, Belgium, and Luxembourg.

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In selecting a pricing partner, FuelsPricing.com’s edge was its subject matter expertise, the flexibility of the solution to operate in diverse and changing markets coupled with its fully integrated analytics.

Following a successful pilot, the implementation of the pricing application and consulting services to support the roll-out will allow EFR Group to optimise revenue across both forecourt and shop in the different markets in which they operate.

Steve Westwell, EFR-Group CEO, said: “In selecting a pricing partner, FuelsPricing.com’s edge was its subject matter expertise, the flexibility of the solution to operate in diverse and changing markets coupled with its fully integrated analytics.”

Mark Scanlon, CEO of FuelsPricing.com stated, “FuelsPricing.com is delighted to have worked with EFR Group during the pilot during 2015 and now the wider roll-out. The richness of the available data in terms of fuels and shop sales allows us to model market behaviour within our tools and provide meaningful actionable insights. Our consulting team is looking forward to building on the success of the pilot.”

EFR Group is owned by TDR Capital, a leading private equity firm with over €4.8 billion of capital commitments under management.

About IIS FuelsPricing.com
Inform Information Systems Ltd (IIS) based in Maidenhead, United Kingdom is a global specialist in providing Fuels Pricing software solutions for both retail and B2B customers. IIS solutions are entrusted on a daily basis by large multinationals, national oil companies and independent retailers to manage fuels pricing. IIS solutions support and streamline the fuels pricing business process through automation, optimisation, world class analytics providing valuable insight to the pricing analyst to price in excess of 25,000 retail sites and 50,000 B2B prices in every type of market. For more information about IIS, go to http://www.iisltd.com http://www.fuelspricing.com

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David Anderson

David Anderson
FuelsPricing.com
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