Futurum Research Launches to Shift the Digital Transformation Conversation

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Top digital analysts come together to launch a first of its kind research and analysis firm focusing exclusively on Digital Transformation, Disruption, Innovation, and the future of Customer Experience.

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“The Futurum team has designed an approach to analysis and research and research areas that are complimentary with what we do at Moor Insights & Strategy, while filling a great need in the marketplace.” Patrick Moorhead, Partner and Advisor at Futurum

Futurum Research, a new technology analysis and research firm focusing on Digital Transformation, Business Disruption, Innovation, and the Experience Economy, has officially opened its doors for business today. The firm was founded by partners Daniel Newman, Shelly Kramer, and Eric Vidal to address a growing need in the analysis and research space focusing on the merging forces of technology, business, and culture. Patrick Moorhead will serve as an advisor to the new company.

We are very excited to announce the official launch of Futurum Research,” said Founder and Principal Analyst Daniel Newman. “Over the past several years, our team has worked closely with leading technology vendors and the media to discuss the forces that are changing how we do business in the age of technology, and in those discussions it became abundantly clear that there is a place in the market for a firm like Futurum.”

With Digital Transformation being one of the hottest topics for technology vendors and users alike, it is important that companies are provided with the data and, more importantly, the insights required to make sound decisions when making technology investments.

“Our analysis will go beyond just what the current technology trends are,” Co-Founder and Principal Analyst Shelly Kramer explains, “In a world where technology is completely blended with our lives, we want to help companies understand the impact of new technology and how they will need to adapt and change in order to thrive as tech transformation continues to move at a more rapid pace.”

The analysis and research space has long been relied upon by both vendors and customers as they try to determine where to most effectively invest their limited time and resources. Futurum was founded as not just another analysis firm, but one that goes further and brings real world experience to the table to back up their analysis. The Futurum team is comprised of industry veterans who have long been applying their tech knowledge and expertise on both the vendor side and the client side—all with a view toward helping clients successfully embrace and implement technology and digital transformation into their business operations. The Futurum business approach included bringing an industry veteran Patrick Moorhead on board to serve as an advisor to the new company.

“As founder and Principal Analyst of Moor Insights & Strategy, a leading boutique analysis and research company, I have shared my insights and analysis with technology companies around the world on all of the emerging technologies that are changing business,” said Futurum advisor Patrick Moorhead. “The Futurum team has designed an approach to analysis and research and research areas that are complimentary with what we do at Moor Insights & Strategy, while filling a great need in the marketplace.”

Futurum research will provide consulting, advisory, research, and a variety of other services to technology vendors and clients around the world. In addition, Futurum will offer reports on a monthly basis that can be purchased one-off or accessed through a subscription.

For more information visit Futurum Research at http://www.futurum.xyz

About Futurum: Futurum Research is a technology, digital innovation, and market disruption-focused strategy, research, and analyst firm and the first analyst firm to focus all research and insights around digital transformation. Every day, our analysts, researchers, and advisors help business leaders from around the world anticipate tectonic shifts in their industries and leverage disruptive innovation to either gain or maintain a competitive advantage in their markets

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Daniel Newman

Daniel Newman
@futurumxyz
since: 07/2016
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