BenchmarkPortal Announces: GE Capital Retail Bank Achieves Certification as a BenchmarkPortal Center of Excellence

BenchmarkPortal recognizes the exceptional efficiency and effectiveness of the GE Capital Retail Bank Contact Centers by awarding it Certification as a Center of Excellence. The granting of certification is based on a company’s operational metrics, customer satisfaction and agent satisfaction.

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Certified Customer Service Center - Center of Excellence, by BenchmarkPortal

Certified Customer Service Center - Center of Excellence, by BenchmarkPortal

Achieving Center of Excellence certification is an acknowledgement of strong management and leadership in the call center industry.

Los Angeles, CA (PRWEB) December 23, 2013

The GE Capital Retail Bank customer contact centers have been certified as a Center of Excellence by BenchmarkPortal, a leading contact center research and consulting organization. “This certification attests to the fact that call center leaders have successfully balanced efficiency and effectiveness in their operations,” said BenchmarkPortal CEO Bruce Belfiore. “Achieving Center of Excellence certification is an acknowledgement of strong management and leadership in the call center industry. By optimizing their cost components and their ability to satisfy customers, they exemplify best practices in a very important consumer finance sector.”

To achieve certification as a Center of Excellence, a company must undergo a rigorous benchmarking process, which compares the organization’s operational metrics to those of its peers, using the world's largest database of contact center metrics. During this process, BenchmarkPortal experts audit and verify key data from the contact center applying for certification.

Factors (called key performance indicators) such as first call resolution, cost per call, call waiting time, customer satisfaction, agent satisfaction and utilization of human resources are taken into account. BenchmarkPortal is able to scientifically gauge how the contact center being studied compares to other centers in the same industry, and if the performance of the contact center is superior. Customer satisfaction, which relates to customer loyalty and business growth, is the goal, balanced by financial metrics which show that the center is being operated efficiently.

“Center of Excellence certification indicates that the contact center delivers superior customer service within a responsible cost structure,” said Belfiore. "A great contact center operation reflects its management's passion for balancing the demands of high quality and low costs. GE Capital Retail Bank has shown its ability to achieve that balance through its objective performance metrics. We have validated its metrics and have certified that GECRB is, indeed, among the best in its industry. I congratulate GECRB on a job well done.”

“Certification is an important distinction because it is based on best-practice metrics drawn from BenchmarkPortal’s database of contact center metrics, which was founded at Purdue University and is the largest in the world,” added Belfiore, who has been with the company since 2000.

About BenchmarkPortal
BenchmarkPortal’s founders pioneered the first contact center benchmarking study in 1995. Now custodian of the largest database of contact center metrics in the world, BenchmarkPortal is a leader in certification, training, consulting and research for the customer contact industry. Its team of professionals has gained international recognition for expertise and innovation in best practices. BenchmarkPortal’s mission is to help management optimize the performance of their center in terms of both cost and quality, encourage customer loyalty and build enterprise value. For more information on BenchmarkPortal, call 1-800-214-8929 or visit http://www.BenchmarkPortal.com.

About GE Capital Retail Bank
GE Capital Retail Bank is a federal savings bank headquartered in Draper, Utah, and a member of the FDIC. GE Capital Retail Bank is part of the GE Capital Retail Finance business, among the country’s most successful retail lenders, with 80 years of experience in consumer financing. Together, they provide customized credit programs to retailers and consumers in the United States, including private label and bankcard credit programs to major national, regional and independent retailers, as well as private label credit programs, promotional and installment lending, bankcards and financial services for consumers through dealers, contractors, manufacturers, healthcare practices, and service providers across 20 industries.

GE Capital is one of the world’s largest providers of credit. For over one million businesses, large and small, GE Capital provides financing to purchase, lease and distribute equipment, as well as capital for real estate and corporate acquisitions, refinancings and restructurings. For our 100+ million consumer customers, GE Capital offers credit cards, sales finance programs, home, car and personal loans and credit insurance. For more information, visit http://www.gecapital.com or follow company news via Twitter @GECapital.

GE works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works. For more information, visit the company's website at http://www.ge.com.