Girl Scouts of California’s Central Coast Announces Addition of New S’mores Cookie to 2017 Cookie Lineup

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New Girl Scout Cookie Variety Commemorates 100th Anniversary of Girl Scouts Selling Cookies and Organization’s Historical Tie to the Campfire Treat

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Girl Scouts of the USA (GSUSA) announced today on National S’mores Day, in celebration of 100 years of Girl Scouts selling cookies, that the organization will introduce two new commemorative Girl Scout S’mores™ cookies.

Girl Scouts of the USA (GSUSA) announced today on National S’mores Day, in celebration of 100 years of Girl Scouts selling cookies, that the organization will introduce two new commemorative Girl Scout S’mores™ cookies.

Girl Scouts of California’s Central Coast (GSCCC) will add one of the newly introduced cookies to its 2017 lineup, where it will join classics like Thin Mints®, Caramel deLites, and Shortbread. GSCCC will offer a s’mores-inspired crispy graham cookie double-dipped in a crème icing and enrobed in a chocolatey coating. This clever take on the time-honored campfire treat was developed in response to popular consumer trends. It is vegan and free of artificial colors, preservatives and partially hydrogenated oils. The last new Girl Scout Cookies, including the gluten-free Trios, were introduced in 2015.

“We are excited to introduce the new s’mores cookie to our customers,” said Gina Jaeger, CEO of Girl Scouts of California’s Central Coast. “S’mores has strong ties to Girl Scout’s history and is a much loved all-American recipe that consumers will love. We are so pleased to bring it to market and help girls raise money for worthy community-based causes!”

To celebrate the new Girl Scout S’mores™ cookies, GSCCC plans to roast S’mores at its Castroville service center in Monterey County and at Camp Arnaz, GSCCC’s own camp program facility in Ventura. Located on 36-acres near the Ojai valley, Arnaz is the only campsite of its kind to serve different age-level troops to engage in outdoor education, place-based learning and environmental education through a variety of activities.

The tradition of making and enjoying s’mores in the outdoors was popularized by Girl Scouts as early as the 1920s. The organization was one of the first to publish the iconic recipe under the name “Some More” in a 1925 issue of Girl Scout Leader magazine and, then, as “somemores” in an official 1927 Girl Scout publication. The popular s’mores recipe is just one component of Girl Scouts’ longstanding commitment to the outdoors, a cornerstone of the organization that plays a vital role in girls’ leadership development. According to the Girl Scout Research Institute (GSRI) More Than S’mores report, there is a clear connection between outdoor experiences and girls' understanding of their leadership potential. Girls who spend time outdoors through Girl Scouts eclipse their peers in environmental stewardship, more readily seek challenges, and are better problem solvers.

When consumers purchase a box of Girl Scout S'mores cookies or any other variety of Girl Scout Cookies, they are investing in a girl’s future and can feel good that their Girl Scout Cookie purchase powers amazing experiences for girls. Girl Scout S’mores gives consumers another delicious way to support all the positive ways girls impact their community with cookie money, like donating time and resources to worthy local causes. To learn more about the new cookie varieties and find out when Girl Scouts will be selling cookies near you, visit http://www.girlscoutcookies.org or use the official Girl Scout Cookie Finder app, free for your iOS or Android phone or mobile device. For more information about Girl Scouts and how to join or volunteer, visit http://www.girlscouts.org/join.

About Girl Scouts of California’s Central Coast
Girl Scouts of California's Central Coast serves over 10,700 girls across six counties and is committed to making Girl Scouting available to girls in ways that impact their lives both in the moment and into the future. Girls participate in troops, individual projects, council events, day camps, and more. A variety of leadership, outdoor skills, and Science, Technology, Engineering, Arts and Math (STEAM) based programs and events provide girls with opportunities to learn and explore in fun and informative ways. To join or volunteer in Santa Cruz, San Benito, Monterey, San Luis Obispo, Santa Barbara or Ventura County, visit: http://www.girlscoutsccc.org.

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