Hixson, TN (PRWEB) October 01, 2013
Bart Simpson is the vice president of business development at Graphic Solutions, Inc., a Tennessee-based global decal and signage provider since 1981. Simpson was born three years before “The Simpsons” premiered on Fox, but for his entire life, the mere mention of his name has produced references—both good and bad—to the “other” Bart.
Simpson says that he got picked on so badly in elementary school that he asked his mom and dad (Graphic Solutions founder, Jay) to change his name. They lovingly denied his request, and Simpson says that, over time, he learned to embrace his name. And now, so has Graphic Solutions.
GoDecals.net, the online arm of Graphic Solutions, has launched a playful, tongue-in-cheek marketing campaign involving Simpson’s name. Inspired by ESPN’s “This is SportsCenter” commercials, NBC’s “The Office,” and, of course, “The Simpsons,” GoDecals partnered with sister company UpTik Media to produce a minute-long promotional video. The video features Bart pulling Bart Simpson-esque pranks around the factory, seemingly oblivious to the disapproval of employees.
“Stickers and decals are creative products, and we’re willing to get a little creative with our advertising,” says Simpson. “We had a lot of fun making the video. I try not to take myself too seriously, and I hope it shows on screen. I’m not ‘that guy,’ but I did my best.”
Simpson says additional promotional content, including videos, are scheduled to roll out in the coming months.
(You can see the “This is GoDecals.net: Meet Bart Simpson” commercial here.)
LIFE AS “BART”
So, what is life like sharing a name with an iconic television character?
ABOUT GRAPHIC SOLUTIONS, LLC / GODECALS.NET
Since 1981, Graphic Solutions, Inc., has been a leading manufacturer of identification products, such as decals, labels, and innovative marketing materials. Our quality workmanship and customer dedication have always been the hallmarks of our company. The online arm of Graphic Solutions, GoDecals.net will be launching an online shopping cart this fall.