“We're excited to be launching the series with core best practices first, and more advanced and topical content thereafter."-- Matt Lawson, Director of Performance Marketing, Google
Redding, CT (PRWEB) June 11, 2014
Third Door Media, publisher of Search Engine Land and Marketing Land, announces the new AdWords Best Practices Center, a Google sponsored resource for search marketers.
The SearchEngineLand.com page offers best practices authored and curated by Google – including checklists, guides, white papers and webinars – all geared toward helping search marketers improve their proficiency with AdWords. With more than 100 billion searches conducted on Google a month, its AdWords platform makes up the lion’s share of the search ads market. In addition to offering in-depth advice for using AdWords, the page will also provide timely guidance on new features and updates.
“Advertisers across the board look to Google for guidance on how to get the most out of AdWords,” says Matt Lawson, Director of Performance Marketing at Google. “We see a huge opportunity to help advertisers succeed by sharing best practices and providing insight based on our own findings. We're excited to be launching the series with core best practices first, and more advanced and topical content thereafter."
About Search Engine Land and Third Door Media
Search Engine Land publishes daily news, analysis and tutorials to help search marketers do their jobs more effectively. Its daily e-mail, SearchCap, recaps top search marketing news from around the web.
Third Door Media’s mission is to empower internet marketing professionals by providing trusted content and community services they need to be successful. In addition to Search Engine Land, Third Door Media publishes Marketing Land, which provides news and analysis covering all aspects of online marketing. Third Door Media also produces the global Search Marketing Expo conference series and provides a full range of innovative marketing services including lead generation, content creation and licensing via its Digital Marketing Depot brand.