Henry Ford Learning Institute Introduces New Brand Identity

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Advances commitment to redesign how we learn in schools, communities, and workplaces with an approach that includes Design Thinking

HFLI's New Brandmark

HFLI partners with organizations around the world to empower innovators and resourceful learners with the tools, skills and capacity to empathize, ideate, create and adapt as contributing members of thriving schools, communities, and workplaces.

Henry Ford Learning Institute (HFLI) unveiled a new brand identity that reflects the non-profit organization’s evolving strategic focus, which is to imagine, design and deliver programs to help people become more creative and innovative in how they think and learn. HFLI’s new brand identity is incorporated across all of its communications channels, including a new web site, re-launched in August 2015 – http://www.hfli.org.

The inventor Thomas Edison said, “There’s a better way. Find it.” HFLI drew inspiration for the new brand identity from this quote, which embodies the mindset of visionaries in education, communities and business today. Imagination and the ability to innovate are critical skills for success in a global economy.

As a result, the new symbol for the brand is optimistic, with a contemporary look and feel. First seen as a collection of shapes, the icon represents objects for learning and also the letters that comprise the HFLI acronym.

“Our goal was to define a message and an identity that reinforced HFLI’s past while establishing an aspirational platform for future growth,” said Deborah Parizek, Executive Director of Henry Ford Learning Institute.

HFLI has successfully developed and manages a network of Henry Ford Academies, small urban K-12 schools that engage a wide range of community partners to prepare learners to succeed in college, pursue a career of choice and address challenges with innovative thinking. Now, HFLI is broadening its focus beyond K-12 education to become a learning partner to a range of business and community organizations, including Ford Motor Company and Ford Motor Company Fund, helping individuals and teams develop creative problem solving skills and mindsets that power business and social innovation.

HFLI’s approach includes Design Thinking, a creative problem solving process. Working with the Hasso Plattner Institute of Design at Stanford University (“the d.school”), HFLI has refined the Design Thinking process to explicitly develop young innovators and resourceful lifelong learners.

About Henry Ford Learning Institute

Henry Ford Learning Institute (HFLI) is a non-profit organization that imagines, designs and delivers programs to help people become more creative and innovative in how they think and learn. HFLI was founded in 2003 by The Henry Ford and Ford Motor Company Fund to equip K-12 students with the skills to imagine and innovate a brighter future and to make an effective transition from the classroom to college and beyond. Today, HFLI partners with organizations around the world to empower innovators and resourceful learners with the tools, skills and capacity to empathize, ideate, create and adapt as contributing members of thriving schools, communities, and workplaces.

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Lisa Kreinbring
@HFLI
since: 08/2009
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