Hermosa Beach, CA (PRWEB) August 22, 2013
HYFN, Inc. (“HYFN”), a full-service digital agency that develops and implements award-winning mobile, social and web experiences for some of the world’s largest brands, today launched HYFN8 at MediaPost’s Social Insider Summit in Lake Tahoe, CA. HYFN8 is a social media management system and solution that utilizes cutting-edge proprietary technology to allow marketers to listen and react to online consumer behavior in real-time, giving them the intelligence and monetization tools to maximize social media ROI.
Commenting on the product launch, Morgan Harris, Chief Executive Officer of HYFN, said: “HYFN8 is a system that is going to revolutionize the way marketers engage with audiences in the social environment. HYFN8 allows marketers to listen to conversations happening around their brand in real-time and leverage that data with the Facebook Ads API, ultimately enabling them to create hyper relevant advertising. The more a marketer uses HYFN8, the more intelligent the system becomes allowing it to make real-time recommendations on messaging and optimal times for that messaging to be the most effective. As a result, marketers will be able to better monetize their social media campaigns.”
HYFN8 allows brands to manage their entire social presence in one consolidated dashboard, giving them the intelligence to turn every social interaction into an on-the-spot engagement opportunity. Through proprietary technology, HYFN8 provides custom social listening and profile management streams, post scheduling tools, a robust web-based social media and web application builder, and deep analytics to allow for superior engagement and monetization. The more a marketer uses the system, the smarter it becomes leveraging custom algorithms that hyper-target users based on when and with whom they are most likely to engage.
For example, HYFN8 is fully integrated with Facebook’s Advertising API and taps into public content discussions through its real-time listening capability. The HYFN8 platform marries collected data with Facebook’s Ad API, enabling it to recommend peak days and times that posts will be most effective for driving revenue opportunities.
HYFN is a member of Facebook’s Preferred Marketing Developer program, which recognizes developers who have built value-added products in one or more of four qualification areas -- Pages, Ads, Apps and Insights. HYFN is one of a limited number of companies worldwide that have been awarded all four badges.
“We’re a team of marketers, technologists and innovators. HYFN8 is a product inspired by our mission to continue creating groundbreaking, revenue-driving products,” added Harris.
Founded in 2000 with offices in Los Angeles, California and New York, New York, HYFN is a collective force of strategic, creative, engineering and client service specialists that deliver results-driven campaigns for mid-size, Fortune 500 and global companies that want to reach and engage their target audiences wherever they are, on any device.
HYFN specializes in creating custom social, mobile and web applications, and is committed to meaningful engagement, partnering with business leaders to design and develop groundbreaking, cross-platform solutions to meet the ever-increasing demands of the diversified media landscape and evolving digital culture.
In April 2013, LIN Media, LLC, a local multimedia company, acquired a majority ownership position in HYFN. LIN Media operates or services 43 television stations and seven digital channels in 23 U.S. markets, and a diverse portfolio of websites, apps and mobile products that make it more convenient to access its unique and relevant content on multiple screens. LIN Media’s digital media operations focus on emerging media and interactive technologies that deliver performance-driven digital marketing solutions to some of the nation’s most respected agencies and brands.
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