Hallmark Promotes Positivity at Back-to-School with New SO SO Happy™ Product Line
KANSAS CITY, Mo. (PRWEB) July 24, 2013 -- Hallmark introduces a line of SO SO Happy™ cards, party supplies and gifts aimed at encouraging love, acceptance and positivity among kids. SO SO Happy™ is a lifestyle brand from Entertainment One featuring more than 80 whimsical creatures that help pre-teens and teens embrace individuality, build self-confidence and spread kindness.
“Hallmark’s mission − to make the world a more caring place by helping people make meaningful connections with each other − aligns perfectly with SO SO Happy’s mission to promote positivity, build self-confidence and inspire acceptance,” said Claire January, senior licensing account executive at Hallmark. “We are excited to partner with SO SO Happy and offer products that will boost kids’ confidence when they head back to school, as well as on birthdays and any day of the year.”
The Hallmark SO SO Happy line includes more than 20 cards for the beginning of the school year, birthdays and more. Ranging from $1.99 - $4.99, the cards feature fun messages from characters like Wink, who says: ‘Be Yourself. No one can ever tell you you’re doing it wrong.’
“As a mom who’s worked hard to raise kind and confident kids, it’s been fun and meaningful to write for the SO SO Happy characters,” said Molly Wigand, Hallmark writer. “Their message of spreading kindness is a perfect fit for Hallmark, too.”
The Hallmark SO SO Happy line also includes journals, tote bags, photo frames, buttons, purse notes, stickers and other products perfect for a birthday gift or for a special surprise to make a kid’s day. Earlier this year, Hallmark introduced SO SO Happy party products, including festive plates, cups, table centerpieces, party favors and more. Hallmark SO SO Happy gifts and party supplies range from $0.99-$11.95.
“Hallmark’s world-class design capabilities and global brand recognition make it an exceptional partner for SO SO Happy and now Entertainment One,” says Cindy Bailey, who created and continues to oversee SO SO Happy. “With this relationship, we will be able to offer our customers so many more wonderful options to share SO SO Happy’s positive message and to encourage young people to embrace the diversity of life, approach each day as a gift, and practice love, respect, and kindness.”
Hallmark SO SO Happy cards and products are available at Hallmark Gold Crown® stores and participating Hallmark retailers nationwide, including Walmart, Walgreens and CVS. Visit Hallmark.com/stores to find the nearest Hallmark Gold Crown store.
About Hallmark Cards, Inc.
Hallmark makes the world a more caring place by helping people express what’s in their hearts and spend time together − a privilege few other companies in the world enjoy. Hallmark greeting cards and other products are found in more than 39,000 retail outlets in the U.S., including the network of flagship Hallmark Gold Crown® stores. The brand also reaches people online at Hallmark.com and on television through Hallmark Hall of Fame original movies and cable’s top-rated Hallmark Channel. Worldwide, Hallmark offers products in more than 30 languages available in 100 countries. This privately held company is based in Kansas City, Mo., and is led by the third generation of the founding Hall family. Visit http://corporate.hallmark.com for more details.
About Entertainment One
Entertainment One Ltd. (LSE:ETO) is a leading international entertainment company that specializes in the acquisition, production and distribution of film and television content. The company’s comprehensive network extends around the globe including Canada, the U.S., the UK, Ireland, Spain, Benelux, France, Germany, Scandinavia, Australia, New Zealand, South Africa and South Korea. Through established Entertainment and Distribution divisions, the company provides extensive expertise in film distribution, television and music production, family programming and merchandising and licensing. Its current rights library is exploited across all media formats and includes more than 35,000 film and television titles, 2,700 hours of television programming and 45,000 music tracks.
Art Impressions’ SO SO Happy was born from its creators’ earnest desire to create something that would be both cool and purposeful. Both the brand and its mission were shaped by founder Cindy Bailey’s experience with her eldest son − who was bullied throughout his school years. Its tagline, “Be Lucky…Spread Love…Live SO SO Happy!” sums up what the brand is about. Living “SO SO Happy” is about having the confidence to believe in yourself, embracing the wonderful diversity in others, and making a conscious decision to live a happy life, no matter what is standing in your way.
Kristi Ernsting, Hallmark Cards, Inc., http://newsroom.hallmark.com, 816-274-4873, [email protected]
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