Boulder, CO (PRWEB) September 10, 2013
The Boulder, CO – based manufacturer of the award-winning TRUBLUE Auto Belay and zipSTOP Zip Line Brake today announces the launch of its new company name, Head Rush Technologies. Formerly known as TRUBLUE LLC, the innovative adventure recreation equipment company is changing the name to Head Rush Technologies to reflect its growing breadth and depth of products. Head Rush Technologies will continue to sell its products directly through its sales team and website, store.headrushtech.com, and through its global network of distributors. Its sister company, Eldorado Wall Company, will continue to operate separately under the Eldorado Climbing Walls brand.
“After much success with our TRUBLUE Auto Belay and zipSTOP Zip Line Brake products, we are excited to be entering this new phase of growth as Head Rush Technologies,” said Founder and President, John McGowan.
In addition to its new name, Head Rush Technologies announces the appointment of a new Chief Executive Officer, Candie Fisher. Ms. Fisher has been with the company since its inception with the launch of the TRUBLUE Auto Belay in 2009 and was most recently its Vice President of Marketing, responsible for sales, marketing and distribution. With over 18 years of experience in sales, marketing and management, and an MBA in Marketing and Finance, Ms. Fisher will lead the company into its next phase of growth and innovation.
“Candie has demonstrated tremendous leadership skills and an interest in all facets of our business. Candie is not only capable, but driven and extremely motivated to help Head Rush Technologies reach its potential,” said Mr. McGowan. As Founder and President, Mr. McGowan will remain involved in the company and continue to drive its product development initiatives.
“I am thrilled to be taking on an expanded leadership role with Head Rush Technologies,” said Candie Fisher. “My co-workers and I are poised to continue the growth of our company as the leading innovator of adventure equipment.”
Head Rush Technologies plans to release several new products through the end of 2013 and early 2014, including the TRUBLUE XL Long Line Auto Belay and quickJump Free Fall Device. The company will continue to regularly release new products both within existing product lines and new product lines as it continues
its role as an innovator and industry leader.
About Head Rush Technologies (http://www.headrushtech.com)
Head Rush Technologies applies innovative technologies to bring new adventure recreation equipment to the climbing, zip line and amusement industries. Head Rush Tech products make adventure activities safer. The company is best known for its application of eddy current braking technology in its products, including the award-winning TRUBLUE Auto Belay and zipSTOP Zip Line brake. Its products are available directly through its sales team and website, store.headrushtech.com, and through its global network of distributors.