Kelvin Claney, Chairman and Chief Executive Officer, stated, “Our new corporate identity of “ICTV Brands” is aligned with our goal to build enduring brands, primarily in the health and beauty categories.
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Wayne, PA (PRWEB) August 21, 2014
ICTV Brands, Inc. (ICTV), (CSE :ITV), (or “ICTV Brands” or the “Company”), a direct response marketing and branding company focused on the health, wellness and beauty sector, announced today that its official new corporate name has been changed from International Commercial Television, Inc. to ICTV Brands, Inc. In addition, its stock symbol has changed from ICTL to ICTV. These changes were implemented to better reflect the company’s ongoing business and strategy going forward.
ICTV Brands continues to progress from a single product company, in DermaWand, to a portfolio of products in the health, wellness and beauty area. The current product portfolio consists of DermaWand, DermaVital, elastin-rp and CoralActives. Additional products in the pipeline and ready to launch over the next several months include Derma Brilliance, Jidue and skinXpert. Both our current portfolio of products and our pipeline of opportunities focus on recurring revenue business models; either device with “razor + razor blade” or continuity models.
Kelvin Claney, Chairman and Chief Executive Officer, stated, “Our new corporate identity of “ICTV Brands” is aligned with our goal to build enduring brands, primarily in the health and beauty categories. It is our belief that ICTV Brands is more reflective of who we currently are as a company and we’re excited about progressing from a one product DermaWand company to a family of branded products and multiple distribution channels in direct response television, digital marketing, e-commerce, live television shopping and retail.”
ICTV Brands Inc.
ICTV Brands Inc. sells various health, wellness and beauty products through a multi-channel distribution strategy. ICTV utilizes a distinctive marketing strategy and multi-channel distribution model to develop, market and sell products through direct response television (DRTV), Internet/digital, e-commerce, live television shopping and retail. Its products are primarily sold in the U.S. and available in over 35 countries. Its products include DermaWand, a skin care device that reduces the appearance of fine lines and wrinkles, and helps improves skin tone and texture; DermaVitál, a professional quality skin care range that effects superior hydration; CoralActives, a line of acne treatment and skin cleansing products. ICTV Brands Inc. was founded in 1993 and headquartered in Wayne, Pennsylvania.
Forward-Looking Statements. This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act") (which Sections were adopted as part of the Private Securities Litigation Reform Act of 1995). Statements preceded by, followed by or that otherwise include the words "believe," "anticipate," "estimate," "expect," "intend," "plan," "project," "prospects," "outlook," and similar words or expressions, or future or conditional verbs such as "will," "should," "would," "may," and "could" are generally forward-looking in nature and not historical facts. These forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the Company's actual results, performance or achievements to be materially different from any anticipated results, performance or achievements. The Company disclaims any intention to, and undertakes no obligation to, revise any forward-looking statements, whether as a result of new information, a future event, or otherwise. For additional risks and uncertainties that could impact the Company's forward-looking statements, please see the Company's Annual Report on Form 10-K for the year ended December 31, 2013, including but not limited to the discussion under "Risk Factors" therein, which the Company has filed with the SEC and which may be viewed at http://www.sec.gov.
ICTV Brands Inc.
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