Implementix Releases New White Paper Entitled “Engineering the Rebranding Process to Increase Brand Awareness and Lower Costs"

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Brand implementation is often the largest expense in a branding or rebranding budget. Implementix’s new white paper examines Value Engineering and how the process ensures new signs, vehicle graphics and other branded assets meet a company’s visibility and budget objectives.

Implementix’s new white paper examines Value Engineering and how the process ensures new signs, vehicle graphics and other branded assets meet a company’s visibility and budget objectives.

Implementix, a nationwide rebranding company, releases its new white paper entitled, “Engineering the Rebranding Process to Increase Brand Awareness and Lower Costs.”

Brand implementation is often the largest expense in a branding or rebranding budget, because companies have so many touchpoints that consumers, investors, employees and other stakeholders see every day. For those responsible for managing regional or national rebranding projects involving fleet vehicles, signs and other physical brand touchpoints, the brand implementation process may seem overwhelming. Failure to complete the rebranding quickly and cost-effectively can hurt brand equity and confuse customers and employees.

Implementix’s new white paper examines Value Engineering and how the process ensures new signs, vehicle graphics and other branded assets meet a company’s visibility and budget objectives. The white paper starts with a discussion of brand management databases, ownership of brand touchpoints, brand standards guidelines, vendor selection, manufacturing, and installation. It then walks readers through the factors analyzed during Value Engineering, including visibility, performance, installation complexity and speed, quality, budget and timeline. Examples of how Value Engineering works are also provided.

“Having worked on hundreds of rebranding projects over the years, we know there’s a science behind brand implementation. Value Engineering uses a company’s brand awareness goals to create a streamlined brand rollout process that saves time and money,” said Scott McLean, CEO of Implementix.

Value Engineering is the second step in Implementix’s ix Brand Implementation Management process - Assessment, Value Engineering, Conversion and Automation. The ix Value Engineering app creates different scenarios that allow companies to select the best solution for each rebranding project.

The white paper on Value Engineering can be downloaded from the Resources section of the Implementix website.

To learn more about Implementix’s brand implementation expertise in specific industries, including banking, energy and utilities, food and beverage, healthcare, hospitality and telecommunications, visit the Markets section of the Implementix website or contact the company at 1.888.831.2536 to schedule a complementary phone consultation.

About Implementix
Implementix is a nationwide rebranding company that streamlines complex brand implementation projects to help corporations complete brand rollouts on time and on budget. Whether launching a new brand or rebranding after a merger or acquisition, Implementix provides project management services, ensuring the new brand identity looks professional in the marketplace. The Denver-based company works with national, regional and local companies in industries such as hospitality, telecommunications and cable/satellite, healthcare, financial services, food and beverage, and energy. To learn more about Implementix, visit http://www.implement-ix.com.

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Scott McLean
Implementix
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