Wiley Announces Influencer Marketing For Dummies®

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New book helps marketing gurus harness the power of influencer marketing to build strong customer relationships and grow their brand

Influencer Marketing For Dummies

We've been pioneers in this business for seven years and we're excited to share our learnings with those looking to familiarize themselves with this industry.

Wiley today announces Influencer Marketing For Dummies® (Wiley, 978-1-119-11409-3, December 2015, US $26.99) by Kristy Sammis, Cat Lincoln and Stefania Pomponi, Founders of Clever Girls®, an esteemed influencer marketing agency that connects top brands with influential women online.

A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of 'everyday consumers' that can have a large impact. In Influencer Marketing For Dummies, readers find out how to market to those who rock social media—and, subsequently, grow their brand.

"Influencer marketing is increasingly becoming a valuable promotional tactic for both big and small brands. We've been pioneers in this business for seven years and we're excited to share our learnings with those looking to familiarize themselves with this industry," says Cat Lincoln, author, Founder and CEO of Clever Girls.

Influencer marketing relies on building strong relationships with customers. In Influencer Marketing For Dummies, readers will discover how to build superior customer service and experience, make strong interactions with customers, and encourage organic and authentic sharing about their brand.

Influencer Marketing For Dummies is now available for purchase online and at retailers nationwide in both print and all e-book formats. For a full list of retailers, visit http://www.dummies.com/buy/9781119114093.

About the authors:

Kristy Sammis is Founder and Chief Innovation Officer of Clever Girls®, an esteemed influencer marketing agency that connects top brands with influential women online. Cat Lincoln is Founder and CEO of Clever Girls. Leveraging more than 20 years of Fortune 500 marketing experience, Cat has been a professional blogger and is an in-demand speaker, presenting on social media strategy and leadership. Stefania Pomponi is Founder, President, and Chief Evangelist of Clever Girls. Stefania has been responsible for leading sales/business development, inking key partnerships, and leading corporate communications and PR efforts.

About For Dummies®
After 20 years, more than 250 million copies printed, and millions of e-books downloaded, For Dummies is the world’s bestselling reference series, well known for enriching people’s lives by making knowledge accessible in a fun and easy way. Loyal customers around the globe agree that For Dummies is “more than a publishing phenomenon…[it is] a sign of the times,” [The New York Times]. With more than 1,800 active topics covering everything from health to history, music to math, sports to self-help, technology to travel, For Dummies is dedicated to Making Everything Easier. The For Dummies brand presence continues to expand wherever there is a need to know, including mobile apps, e-learning courses, a corporate custom publishing program, a robust consumer website, and a licensed product line that includes consumer electronics, culinary, crafts, video, software, musical instrument packs, home improvement, automotive, game, and more. For more information, visit Dummies.com. For Dummies is a branded imprint of Wiley.

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Melissa Connors
Wiley
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