Wayne,PA (PRWEB) March 19, 2014
International Commercial Television, Inc. (ICTL), (or “ICTV”), a direct response marketing and branding company focused on the health, wellness and beauty sector, has appointed Richard King to the newly created position of Vice President of Retail Sales. The decision to expand its efforts into U.S. retail is the culmination of ICTV’s strategy using its expertise in DRTV and Internet marketing to build recognition and demand for retail sales in U.S. outlets.
ICTV has spent over $20 million over the past 2 ½ years in the U.S. on TV media marketing for its flagship product DermaWand, an at-home, handheld radio frequency beauty tool that reduces the appearance of fine lines and wrinkles and improves overall skin appearance. ICTV has sold over 2 million DermaWands to-date worldwide. The DermaWand success has created additional health, wellness and beauty product opportunities for ICTV, such as DermaVital, Elastin RP and, most recently, Coral Actives, which is already available at several retailer including Bed Bath & Beyond, Wegmans, Kinney Drugs, Bartell Drugs, and Discount Drug Mart.
The new ICTV retail team, led by Richard King, will look to expand upon its initial retail relationships. Prior to ICTV, Mr. King spent over 25 years in Consumer Package Goods sales, with experience in the beauty and personal care sector. Mr. King’s specific experience includes Beiersdorf, Alberto Culver, L’Oreal/Maybelline/Garnier, Proctor & Gamble’s Prestige Division and Del Labs’ Cosmetics.
Richard Ransom, ICTV’s President stated, “We are thrilled to bring Richard King on board. It was always ICTV’s strategic vision to expand from DRTV and Internet marketing into retail and we feel it is an opportune time given the success of DermaWand and the additional products we have rolled out in the health, wellness and beauty area. We look forward to Richard building upon our initial retail partners and utilizing his 25 years of experience and relationships in consumer package goods, specifically beauty and personal care sector.”
International Commercial Television, Inc.
International Commercial Television, Inc. sells various health, wellness and beauty products through infomercials and other channels primarily in the United States. ICTV utilizes a distinctive marketing strategy and multi-channel distribution model to develop, market and sell products through infomercials, live home shopping television, specialty outlets and online shopping. It offers health and beauty products, including DermaWand, a skin care device that reduces the appearance of fine lines and wrinkles, and helps improves skin tone and texture; and DermaVitál, a professional quality skin care range that effects superior hydration. International Commercial Television Inc. was founded in 1993 and headquartered in Wayne, Pennsylvania.
Forward-Looking Statements. This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act") (which Sections were adopted as part of the Private Securities Litigation Reform Act of 1995). Statements preceded by, followed by or that otherwise include the words "believe," "anticipate," "estimate," "expect," "intend," "plan," "project," "prospects," "outlook," and similar words or expressions, or future or conditional verbs such as "will," "should," "would," "may," and "could" are generally forward-looking in nature and not historical facts. These forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the Company's actual results, performance or achievements to be materially different from any anticipated results, performance or achievements. The Company disclaims any intention to, and undertakes no obligation to, revise any forward-looking statements, whether as a result of new information, a future event, or otherwise. For additional risks and uncertainties that could impact the Company's forward-looking statements, please see the Company's Annual Report on Form 10-K for the year ended December 31, 2012, including but not limited to the discussion under "Risk Factors" therein, which the Company has filed with the SEC and which may be viewed at http://www.sec.gov.
International Commercial Television