San Diego, CA (PRWEB) September 24, 2013
“Despite what dealers hear or read, people are still buying 'big ticket' products. Are they buying as many as last year? Maybe not. Are they buying less expensive models than they used to? Could be. Are there fewer buyers on the market right now? Probably. So what!” says David Carleton, a leading pool and spa dealer Internet marketing consultant.
“No matter what brand they sell, how high the retail price, what time of year or how bad the economy is, people are still buying pools, spas and saunas, dealers just need to be sure consumers buy from them, versus their competition,” continued Carleton. “That’s why we created the SpaPoolMarketingSuccess.com website. To help dealers take advantage of Internet marketing to drive more traffic, generate more leads and grow their business.”
According to Carleton, president of Spa Pool Marketing Success, “I think that the recession has fundamentally changed consumer buying habits. More people are going to the Internet first to do their research before they ever set foot in a spa or pool dealership. But these days, just having a website is no longer good enough. Dealers really need to have an aggressive Internet marketing plan in place.”
“Our advice to pool and spa dealers is to take a look at their current Internet marketing strategy. If it isn’t generating the quality and quantity of leads they need, then they should stop doing it and try something new. The strategies we use employ specific metrics to determine if they are generating traffic and leads…this is critical.”
"The Spa Pool Marketing Success website was created to provide pool and spa dealers with a competitive edge by showing them how to spend less and get more from their marketing and advertising using low cost strategies in local business marketing, lead generation and conversion, Internet marketing and social media,” continued Carleton.
“To help dealers improve their Internet presence, we offer specific 'done for you' Internet marketing strategies that have been proven over time to generate leads and increase sales,” said Carleton. “In addition, visitors to the site can read the latest trends in search engine optimization, video marketing, social media, lead generation and conversion, follow-up marketing and referral marketing, just to name a few.”
Spa dealers, pool builders and swimming pool contractors wanting to learn more are encouraged to download a copy of this Free Report, “9 Steps to Internet Marketing Success for Spa Dealers and Pool Builders” Just go to http://SpaPoolMarketingSuccess.com or call 858-442-3131.
About David Carleton and Spa Pool Marketing Success
David Carleton is a Pool and Spa Industry Internet Marketing Consultant who specializes in showing spa dealers and pool builders how to spend less and get more from their marketing and advertising using low cost strategies in local business marketing, lead generation and conversion, Internet marketing and social media
Dave was Vice President of Dimension One Spas for 6 years where he developed sales, marketing and training programs that helped hundreds of dealers in 30 countries around the world generate leads, increase sales and enhance their overall marketing effectiveness.
Dave has been a keynote speaker for many industry, Chamber and trade groups across the United States and has written several books including The Ultimate Lead Generation System and The Essential Referral Marketing System. In addition, he is a frequent guest on San Diego’s KUSI and CW6 morning news providing unique strategies to small business owners on Social Media, Internet Marketing and Lead Generation.
Spa dealers, pool builders and swimming pool contractors wanting to learn more are encouraged to download a copy of this Free Report, “9 Steps to Internet Marketing Success for Spa Dealers and Pool Builders” Just go to http://SpaPoolMarketingSuccess.com or call 858-442-3131