It Works! Event Brings $766,300 to Greater Manatee County Area

Global company welcomes 3,500 conference attendees.

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It Works! logo

It Works! logo

“We love sharing this area we call home with our team from around the world,” said Pentecost. “The Bradenton Area Convention Center and Visitor Bureau is right in our backyard and the perfect location to share the ‘It Works! Way’ with our team.”

PALMETTO, Fla. (PRWEB) July 22, 2014

It Works!, a global skincare and nutrition products company, is hosting its quarterly training event in Palmetto at the Bradenton Area Convention Center. Local convention industry experts project it will have an estimated $766,300 economic impact for Manatee County.

The company blocked local hotel rooms July 25-26 for its expected 3,500 event attendees and guests. The conference will feature leadership and sales strategies and training from the direct sales company’s top performers, as well as presentations from It Works! CEO Mark B. Pentecost, a company leadership team and outside speakers.

“We love sharing this area we call home with our team from around the world,” said Pentecost. “The Bradenton Area Convention Center and Visitor Bureau is right in our backyard and the perfect location to share the ‘It Works! Way’ with our team.”

Attendees have the opportunity to visit the company’s new 50,000-square-foot global headquarters in Palmetto, which the company officially occupied in mid-May, complete with an indoor slide, bistros and breathtaking views of the Manatee River.

The It Works! Gives Back Foundation will also donate to The V Foundation for Cancer Research. Dick Vitale, American basketball sportscaster and a former head coach in the college and professional ranks, will attend the event and accept the donation on behalf of The V Foundation for Cancer Research.

“It Works! and its events are just another unique way the Bradenton Area CVB works together to showcase our community to others, including prospective corporate businesses,” said Executive Director of the Bradenton Area Convention and Visitors Bureau, Elliott Falcione. “These conventions are an excellent boost to the economy and a true benefit to the hospitality industry.”

The Bradenton Area Convention Center is a full-service facility that has the space and staff necessary to make events successful. Located on the Manatee River, the center is an ideal location for everything from seminars, banquets and trade shows to sporting events and concerts.

Founded in 2001, It Works! is one of the fastest-growing consumer lifestyle brands and direct sales companies. Inc. ranked It Works! No. 436 on its Inc. 500 list for 2013, and the company is enjoying a 1047-percent growth over the past three years. It Works! offers a variety of daily-use, instant-results products, including its signature and unique It Works! Wrap, a contouring product that can tighten, tone and firm any area of the body in just 45 minutes. It Works! currently offers 31 health and beauty products in 18 countries, paying commissions to more than 90,000 independent distributors worldwide. Visit http://www.myitworks.com for additional information.

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For interview, image requests and additional information, contact Axia Public Relations at 888-PR-FIRM-8, ext. 700.


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