Izenda Sponsors Report Showing Self-Service BI Drives Top Companies' Growth

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Starfleet Research reveals how top-performing companies use self-service business intelligence and data visualization tools to generate actionable insights, improve business productivity and drive revenue growth and profitability in a benchmark report sponsored in part by Izenda Inc.

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Izenda, as an embedded BI solution that integrates within applications business users leverage daily, is well positioned to deliver against the real-time self-service analytics expectations of users.

Izenda Inc. joins Starfleet Research today to sponsor The 2016 Benchmark Report on Self-Service Business Intelligence.

New research and analysis by Starfleet Research reveals how top-performing companies use self-service business intelligence and data visualization tools to generate actionable insights, improve business productivity and drive revenue growth and profitability.

Izenda produces an industry leading self-service business intelligence and analytics platform that embeds within applications in multiple industry verticals.

According to the new report from Starfleet Research, 93 percent of companies “agree” or “strongly” agree that self-service business intelligence enables them to gain faster – and better – insights.

Starfleet Research explains that companies can view self-service BI as a game changer for two reasons: 1. Information is power, and; 2. Timing is everything.

Business users struggle to get the data they need to make timely decisions. Companies created the bottleneck in their own IT department, which can never keep up with the overflow of report queries. Self-service BI’s rapid growth developed in response to the incessant demand for new reports using traditional BI.

Starfleet’s research shows that 42% of business users generally had to wait several days or even weeks for reports. By that time, the opportunity to act upon whatever insight may have been drawn had passed.

According to the report: “Self-service BI tools thrive on agility, flexibility and ad hoc analysis. The tools are not dependent on the continuous support of IT resources. In fact, self-service BI boasts delivery models that, once deployed, generally require little IT involvement."

“Izenda, as an embedded BI solution that integrates within applications business users leverage daily, is well positioned to deliver against the real-time self-service analytics expectations of users,” said Jeff Zabin, research director at Starfleet Research and one of the authors of the new report.

Self-service BI brings with it benefits for companies that adopt it. Of the top-performing companies surveyed for the benchmark report, 96 percent listed business performance improvement as a benefit. And 92 percent of those companies also said that gaining information and insights more quickly was another top benefit.

For greater revenue growth, 87 percent of these top performers achieved success by deploying self-service BI.

“Izenda’s OEM-friendly licensing model and white-label capability helps ISVs looking to increase user adoption of analytics within their application” said Zabin. “The user experience is part of the application workflow and does not require business users to make requests of IT support for new versions of reports, dashboards or visualizations.”

About Starfleet Research
Starfleet Research benchmarks best practices in technology-enabled business initiatives. Tens of thousands of senior executives and other business practitioners across multiple industry verticals read our premium content assets, which include Smart Decision Guides™, benchmark reports, Actionable Insights Reports™ and co-branded eBooks. Starfleet Research is the IT market research arm of Starfleet Media, the leading provider of content marketing programs for B2B companies in selected niche markets. To learn more, please visit http://www.starfleetresearch.com.

About Izenda
lzenda's business intelligence platform is purpose-built for independent software vendors and solutions providers and enterprise users. Izenda embeds seamlessly in applications to deliver BI directly to the people who need it most. Our integrated BI platform allows end users to easily analyze, visualize, and share valuable data and insights in real time. More than 10,000 organizations use Izenda’s embedded BI and analytics platform on a daily basis. To find out more about Izenda's platform, visit http://www.Izenda.com.

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Lee Nagel
Izenda
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