JRSportBrief Announces Partnership with Lyor Cohen

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Apr 03, 2014, 03:00 ET

New York, NY (PRWEB) April 03, 2014 -- “JR is building an impressive, wide reaching base of fans and consumers, creating a powerful platform that can mix sports and music,” said Lyor Cohen. It is a natural fit as I continue to look for creative distribution channels for up and coming artists and we look forward to working together.”

JRSportBrief is among the most popular sports vlogs on the Internet with over 70 million views on YouTube, along with thousands more on additional social channels like Twitter, Instagram, and Facebook. JR will be launching the SportBrief Network, which will expand his already robust reach and content by aggregating the thoughts and opinions of beat reporters, celebrities, fans and representatives from every major professional sport world-wide. Dedicated coverage will also include the top professional US and UK sports teams and markets, NCAA college basketball and football, as well as original programming devoted to niche sports and lifestyle topics.

"JRSportBrief is all about the fan so we're always looking for ways to expand our content and our reach,” said JR, Co-Founder of JRSportBrief. “By partnering with Lyor, I can add another layer into the great material that we’re already producing and provide even more value to my fans and viewers."

"Most athletes love music and most musicians love sports, all use social media and technology to communicate. Since we both are focused on using digital distribution channels to bring content directly to fans, whether they follow sports, music or both, teaming up with Lyor gives us an opportunity to further expand the JRSportBrief fan base worldwide and tap into new audiences,” said JRSportBrief Co-Founder Charlie Stettler.

About JRSportBrief

JRSportBrief, hosted by sports guru JR, is the fastest growing and most popular sports video blog on the Internet. JR has turned a love for sports and the Internet into a full time obsession. JR has developed a successful online sports brand of his own and has mastered the art of online distribution. Starting out in marketing and events at VIBE Magazine at the age of 17, JR is now a full-fledged online marketing pro and guru. JR also acts as a contributor to CNN-HLN and CBS Sports Local.

Charlie Stettler, +1 (917) 309-4533, [email protected]