“It will guide business owners into choosing the right media at the right time, how to determine the return on their investment, how to create effective ads, and how to develop their ad program over time.”
Columbus, Ohio (PRWEB) August 26, 2013
Author Jack Stephens sets out to educate small business owners about the benefits of smart advertising in his helpful new guide, “Sensible Small Business Advertising: Successfully Building Your Business with Effective Advertising” (published by iUniverse).
Written in clear, concise language, “Sensible Small Business Advertising” focuses solely on advertising – not marketing, which, while related, is its own separate entity, Stephens notes. The book teaches small business owners how to advertise effectively, keep advertising costs down and maximize the results.
Stephens discusses what he has identified as the two essential types of advertising and shows why they are equally important, what their strengths are, how they work together to create leads and how to best use them in a growing business. All forms of traditional advertising are addressed, along with Internet advertising and online visibility.
“This book will make sense of all areas of advertising,” Stephens writes. “It will guide business owners into choosing the right media at the right time, how to determine the return on their investment, how to create effective ads, and how to develop their ad program over time.”
“Sensible Small Business Advertising”
By Jack Stephens
Hardcover | 5.5 x 8.5 in | 166 pages | ISBN 9781475995008
Softcover | 5.5 x 8.5 in | 166 pages | ISBN 9781475994995
E-Book | ISBN 9781475995015
Available at Amazon and Barnes & Noble
About the Author
Jack Stephens earned a bachelor’s degree and a master’s degree from Bob Jones University in Greenville, S.C. After spending a few years in the ministry in central Ohio, Stephens was appointed to a position as assistant sergeant-at-arms with the Ohio House of Representatives, where he became familiar with both legislators and lobbyists. He later served as the public liaison officer for the Ohio Air Quality Development Authority’s small business service, the Clean Air Resource Center. In that role, he called upon and spoke to many small businesses and business groups across Ohio. He is a media consultant and advertising account representative with Haines Local Search in central Ohio and has received multiple President’s Club awards. In more than 14 years in advertising, Stephens has worked for companies including Yellowbook and the Columbus Dispatch.
iUniverse, an Author Solutions, LLC. self-publishing imprint, is the leading book marketing, editorial services, and supported self-publishing provider. iUniverse has a strategic alliance with Indigo Books & Music, Inc. in Canada, and titles accepted into the iUniverse Rising Star program are featured in a special collection on BarnesandNoble.com. iUniverse recognizes excellence in book publishing through the Star, Reader’s Choice, Rising Star and Editor’s Choice designations—self-publishing’s only such awards program. Headquartered in Bloomington, Indiana, iUniverse also operates offices in Indianapolis. For more information or to publish a book, please visit iuniverse.com or call 1-800-AUTHORS. For the latest, follow @iuniversebooks on Twitter.